You generate that revenue over time so it can take, you know, months and in many cases years to generate the full potential. But that’s OK. Anyone who tells you that you’re going to get rich quick is usually lying to you. The problem, though, is if you’re lucky, only one out of every hundred visitors of yours buys from you. And I’m going to teach you how to actually do much better than that. And the reason is because when people send out emails or marketing people, they’re just like, oh, will you marry me? They’re in essence, asking someone to buy right away, commit right away. And that just doesn’t work. In essence, you have to date your visitors just like in real life. You don’t ask someone to marry you right away. You date them first and then you ask them to convert into a customer. And that’s why you want sequences with your welcome sequence. You can nurture your leads, warm them up. And within the first few weeks, two weeks, roughly 14, 15 days, you can set up our response and email them and actually get them to buy from you. And that’s why sequencing is really awesome.
And when you’re doing sequencing, you can do this through Otto Responder’s or you can do this through automation and autoresponder you’re not familiar with. It is it’s a way to send someone emails based on what list they signed up to. And you may have multiple lists which will also cover in this lesson. And then there’s broadcast a broadcast is when you’re just sending off like a one off email. That isn’t a plan. You can schedule that as well. But broadcasts are usually meant for one off emails. When you’re doing email marketing, you’ll learn the term campaigns as well and you can stack your campaigns. That’s really the secret to get the maximum sales from your contacts. Stacking is things like you have one thing that offers you one course and then maybe another sequence that offers you another product or another service. And then you may send out a sequence that educates. And then from there you may send another sequence that sells people on stuff when you’re working on sequencing. And I know I went through this quite quickly, and that’s because I have a worksheet free that I just walk everything through for you and you find that Neotel dot com slash training, click on email marketing and last week won the second video in week one. And from there you’ll be able to see all the worksheets, including this one that will help you through sequencing. As I mentioned earlier, when you’re sending out emails, you’re sending it out to a list. There’s multiple people that you can have on your list and you can segment them. Segmenting really helps improve conversion rates because if you don’t segment, you’re sending out the same email to everyone. For example, if you’re a realtor and a portion of the people on your list already have a home, why would you send them email on buying a home when they already have a home and another portion may not have a home and they may be renting for those people? You want to send them email on buying a home for the people who already have a home, you may want to send them email and selling their home and you can segment in many different ways. That was just one example that I just walk through. But typically you can segment based off of geographic location, interest purchase, history, behavior and much, much more.
So let’s go through some of them. Some of those things are like when it comes to behavior, are they scrolling or are they clicking? Have they watched a video? How long have they stayed on? The email demographics stuff is based off of age, gender and the city income level position, while geographic, of course, is based on time zone or country or even state or things like population density.
Now that we cover segmentation, let’s dove right into journeys so it journeys. It’s all about figuring out how you can appeal to them based on what segment that they’re in of your list. For example, you may find people who are already buying from you and you’re just like, you know what? They bought a few products. They bought most of them, but not all of them. Let me get them with a sale email and I could work out well or with a welcome email. You know, your journey could just be starting off asking the person’s questions so you can figure out how to segment them in your list or promotional emails. You could offer them deals like New Cards is doing or bounden. Check out our email.
If you’re selling a product or a digital product and they don’t fully complete the checkout process and even after you sell them, it doesn’t stop there. You can get feedback on do they like your product? Do they like your service? What’s your NPS score? Or if then if you have an event for all your customers, you can send that out as well and get them to attend your event or. If you’re doing a promotion like a Black Friday or Cyber Monday, why not send out emails for them as well to all these things really help. And even if you do them all correctly, over time, you’ll see that a portion of the people on your list will stop buying from you. And for those, you need a re-engagement email and get them to keep coming back and then purchasing again. And I have some Jurnee templates for you that you can use and you can find them at nailbiter dot com slash training, click on email marketing.
And week one, the second video lesson in there, when you’re picking from the templates, I also recommend that try to figure out how you can evoke curiosity when subject lines evoke curiosity. Like I wish I would have seen this five years ago. It tends to get a lot of clicks. Don’t be click Baity and not actually delivering the content, but as long as you deliver on the content, there shouldn’t be an issue. Or you can use scarcity subject lines where you’re breaking down like, hey, this is your last chance at 75 percent of an example of this is, hey, after today, we’re never going to be offering this deal again. And as long as that’s true, you’re never going to offer it again. That’s fine. Or you can be funny. Don’t invite Teven to your wedding. He’s going to dress like a ghost. And if you want higher open rates, make sure you download the higher open rate strategies asset. And last but not least, if you are sending out emails, you want to focus on increasing your deliverability. When you keep sending emails of people who don’t want to open them, you need to remove them from your list. And as you’re scrubbing them in, those email solutions have this function built in like a convert. They call it cold subscribers. And as long as you do this, what you’ll find is your open rates will stay strong, because if you keep sending emails to people who don’t want them, it’s going to cause most your emails to go into the spam box.