No matter what you type it on Google, your competition’s ranking at the top. How do you beat your competition? What do you really need to do so you can outrank them? Because if you can, your business would explode, right? Today I’m going to break down what you need to do to outrank your competition. Now, before we get started, make sure you subscribe to this channel interfer on YouTube, click the alert notification. First off, I want you to go to Google and type in any keyword that you know your competition drinking for. So I’m going to type in marketing, as you can see here. HubSpot you know, I compete with them for a lot of terms on Google they rank. And what do I need to do to outrank HubSpot, and you can do this for a lot of terms that you’re looking to rank for, but I’m going to break it down for a euro like this, like HubSpot and then go from there.
And that way you can see the exact process that I use to determine what I need to do in order to beat my competition. So the first thing I look at is the domain authority.
As you can see here, there are 92 estimated visits. If I click the dropdown here, it’ll end up showing all the keywords that the ranking for on this page. You can see how many shares they have and how many back things they have, as you can see here. One hundred and ninety two. So I also pulled up the wall here, which is HubSpot dot com slash marketing, what is marketing? And I’m going to take that your oil and put it into ueber suggests.
So I’m going to go into Uber suggests type in the domain, this is HubSpot Dotcom or blogger HubSpot, they got a domain authority of 92. They’re getting a lot of organic monthly visits, the ranking for a lot of keywords, over four million, and they have over two hundred and sixty seven million back links, which is ridiculously high. If HubSpot has four or four million keywords that they’re ranking for a lot of traffic, high domain authority, a lot of back links, what is my site? And I’m just loading up a new tab with the same report instead of HubSpot, I’m going to now put in Neotel dot com. All right.
So when I look at this, I have a lot of back links, three million, not as good as two hundred and sixty seven, but still good domain authority of 86 versus 92. That’s important because you remember the backlog number could be deceiving. Someone could have tons and tons of back links from one individual domain.
Right. So you want to look at the domain authority as well. So you want to drill down and then click on as you explore and then go to back links and type in the competitor and I’ll look up the whole domain first.
So type look, make sure it’s lecture’s domain. You’ll see domain authority back links. Referring to domain names is two hundred and twelve thousand four blog HubSpot. And then you have the overall organic monthly traffic. Now I want to select the exact URL. When I select the exact URL, you can see domain authority of 90 to back links, four hundred and twenty one referring domain names, hundred ninety two organic monthly traffic they get. It’s more than zero, but it’s low. So when you look at this, you can see an architect’s distribution, how many links that they have. And in general. All right. I can see that they’re ranking for a lot of keywords, but don’t just look at the individual URL. I want you to look at the overall domain level. And if you want to beat your competition, it’s not just what you need to do on a page level. It’s also domain level. And as you can see, they have a lot of back links pointing to their site. So when I’m looking at HubSpot overall from a domain level, they’re doing really well. They got a lot of juice, they got a lot of back. Things are getting more back links and they’re losing on a daily basis, which you can see here. You can see their anchor text is a lot of random terms. They have a lot of high domain authority links. For example, eighty one to one hundred one thousand five hundred and eighty two. They have over four thousand four sixty one to eighty four domain authority. They even have a lot of forty one to sixty. And they have tons of low domain authority links as well, which is the majority. But still they have volume wise, a lot of high domain authority links as well. And this will just give you an overview of a site like HubSpot or your competitors that are doing well, and that’ll give you a rough rubric of what you need to do from a link standpoint, authority, building standpoints. And that way you can do better over time. In addition to that, look at the pages that are ranking well for them that you want to rank for. What is their content? How in-depth is it?
What can you do to outperform them and make something that’s better as a user experience? Great. And I would have to say, when I look at the user experience, they don’t have tons of pop ups, great experience, not a ton of sidebar stuff. Let’s say allow cookies, pop ups. Not too bad. It was more so later on on the page experience and you can probably move the content a little bit higher on the fold. There’s a lot of wasted space up here, so that could be improved if this was your website or if you’re trying to beat them and then you can look at the content. All right. Maybe they can add more images, maybe they can add more stats or data. Maybe they can add videos or explain or video. All this kind of stuff will give you idea of, hey, my competition’s not doing this.
And that’s what they need to do if I want to do to potentially outrank them because it provides a better user experience. So the big thing that you need to look at if you want to outrank your competition is the quality of their content. You then need to look at how many links they have and the overall authority.
Then the next thing I want you to look at is how many brand queries they have, because brand queries are super important.
So if I look at HubSpot because this tells Google that, hey, HubSpot is a legitimate company, they’re not someone who’s going to create, quote unquote, fake news. And Google is looking at brand queries because they know if a lot of people are typing in a company’s name, that the chances are they’re doing something right. So here’s HubSpot. They’re much bigger, 20 plus billion more company than me. And when you look at it, there are 56 versus four.
So rough math is 14 times larger than me, which means I need to do a lot more work in getting my brand out there, maybe more PR, maybe creating better content, more videos, anything I can do to try to get an edge on that. And another thing that I want you to look at is so we looked at links, you looked at content quality, you looked at brand queries. Another thing that I want you to look at is how many errors do they have?
So in the sidebar, click on and Uber suggests I want you to click on your analyzer and type in your competitors domain.
So let’s have a click HubSpot or type that and you can see their overall SEO score, how they compare to you. And this is for their homepage, not their subdomain blog.
This technically pulls the whole site, but you can see the traffic estimation is for the main domain. It’s not for their blog, but the scores for the whole site. And this will give you idea of, all right, this is what it’s doing. This will give me an idea of what I need to be in the SEO score as well. And the other thing that you’ll end up finding out is if you want to really be someone, the one thing that most people don’t look at when it comes to SEO and this is the most important factor. And I know there’s over 200 factors, but I mean, the main ones to look at.
The other thing that most people don’t talk about is let’s say if I’m going after HubSpot, I would literally go to HubSpot dotcom and I would go survey people go to tools like user testing, dotcom, where you can serve and interview people, or you can talk to potential customers in your space and go look at, all right, hey, what do you think about HubSpot? What could they do better? What do you think about my website?
What can I do to make the experience better? And all of this will give me an understanding of what I need to do with my content, with my, you know, the quality of my product, with my user experience. All this kind of stuff is super important because at the end of the day, the CEO is dependent on a lot of external factors like branding back links. And you can’t build, you know, a hundred thousand back links easily or build amazing brand out of thin air unless you have a really good product or service. So I don’t want you to just look at SEO as, hey, I need more backlands, I need to write more content. I want you to also think about what can you do to make amazing user experience? What can you do to make an amazing product? And this will give you all feedback and data points on how you can improve your SEO and outrank your competition. It’s not a quick hit. It’s not a short term thing. All this stuff takes a lot of effort to win. But when you do, when you can create a massive business, if you have any questions on how you can beat your competition, feel free and leave a comment below.