If you’ve seen an ad like this where surfing the Web, you’ve likely interacted with the Google display network, but what is the Google display network and how can you use it for your business as digital ads? Keep watching to find out what is Google Display Network?
Google Display Network is a ton of websites, Google properties like Gmail and YouTube and apps that can show your display ads to your target audience. Display ads are visual ads that usually contain your business’s logo, photos you text, even in animation. It all depends on what you create.
Why use the Google Display Network? The Google Display Network is huge and includes over two million sites and other locations for display ads can appear. You can reach a lot of potential customers. Another great benefit is a network’s audience. Targeting you have different options to get your ads in front of people with the right interest and intent. Your ads will show up in front of people who fit into your target audience. It’s like a virtual billboard. But instead of having a bunch of random cars drive by, you’re only showing it to people on the Web who would be interested in what’s on it. Because these ads are visual and not just text based like search ads. You have so much opportunity to get creative and make your ad pop Google display network versus Google Search Network. So Google has two different ad networks you should know about. Of course, there’s a display network, but there’s also the search network. While the display network focuses on visual ads, the search network focuses on text based, as you’ll see, the search network ads in the Google search results with a small ad tag. Again, display ads will show up on other Google properties like YouTube and Gmail and in its network of websites. The way you target your audience with these ads is a little different to search ads mainly rely on keywords to determine when your ad will show up.
If someone looking for gourmet cookie searches for the phrase gourmet cookies, ads related to that keyword will show up with display ads. You’re focusing not on keywords, but on different audience segments. So there are several audience targeting methods. When you’re creating a Google display ad, I’ll go over a few of them. The first audience I’ll talk about is an affinity audience. This is an audience made up of people interested in whatever your ad offers. So if you run a music venue and you’re advertising a huge jazz festival, you can choose to target music lovers and more specifically, jazz enthusiasts and your display ads next hour in market audiences. This one is just like it sounds to target people who are in the market for something you offer. So if you’re advertising your phones or phone plans, you can target people looking for electronics. Remarketing is also a great way of reaching your audience. With this type of targeting, you can place your ads in front of people who have interacted in some way with your brand. This audience has done things like visiting your website or watching your videos. The last audience targeting I’ll talk about is demographics targeting, which uses things like a person’s gender and age to determine if they see your ad. So if you want to target your ad to people of a certain age, you can. How do you create display ads? You create display ads in your Google ads account. You can choose to upload your own designs or your information for a responsive display ad which will change to fit the space available. When designing your responsive display ad, you’ll upload elements like your logo, images related to your brand, videos and ad headlines, descriptions and more. You can really get creative with your ad copy and the visual elements. How much is the Google display network cost?
There’s not really one answer. The cost can vary depending on how much you want to spend, who you’re targeting in the industry you’re in. But don’t worry, you can set a budget that works just for you. We’ve put together a blog post about the average cost of Google ads so you can estimate what you’ll spend on your campaigns. The cost can also change if you decide to partner with a digital marketing agency and I can recommend a really, really good one for PPC management.