Google Ad Manager

In this page, we will cover:

  • Troubleshooting why your ads are not showing up Finding out your ad’s approval status
  • Creating custom alerts to monitor performance
  • Reviewing past changes and revisions
  • Viewing or hiding paused or deleted items
  • Getting started with Google Ads Editor

Making changes to campaign settings via Google Ads Editor Reviewing account statistics through Google Ads Editor Copying campaigns or ad groups with Google Ads Editor Adding keywords in bulk using Google Ads Editor Updating ads in bulk using Google Ads Editor.

Introduction

The numerous account management tools in Google Ads can help you troubleshoot and make changes to your campaigns more efficiently. From figuring out why your ads are not showing, to making large-scale edits to keywords and ads, there are free tools available to you that will make day-to-day account tasks more manageable.

Troubleshooting why your ads are not showing up

There are a variety of reasons why your ads might not be showing on Google, with the most common issue being a limited budget. To help you take the guesswork out of this process, Google Ads provides the Ad Preview and Diagnosis tool.

Getting ready

Take note of keywords that you are concerned about, as well as locations and devices you are searching from.

How to do it…

To diagnose why your ads are not showing up on Google, follow these steps:

  • Click on Tools and Analysis and choose the Ad Preview and Diagnosis Tool.
  • Choose your domain, language, location, and device.
  • Enter your keyword into the search box and click on Preview.
  • Once you click on Preview, your diagnosis for the searched keyword will load and you’ll see if your ads are showing under Showing ads right now?.
  • If your ads are not showing you’ll receive an explanation detailing what is causing this (such as low ad rank or limited budget).
  • Clicking on the What can I do? link will take you to a help article with tips on how to resolve your issue.

At the bottom of the Ad Preview and Diagnosis tool, you’ll see Google’s search results for your query. If your ad is currently showing up, you can preview your ad through this tool, rather than searching on Google.com and accumulating impressions on your own keywords.

How it works…

Ad Preview and Diagnosis tool is available to all Google Ads advertisers to help preview ads and troubleshoot performance issues. It diagnoses your budgets, bids, Quality Scores and other settings to provide a custom analysis of why your ads are not showing. It’s also helpful when you’d like to see the ad position your ads are appearing on Google.com, or see ads that are appearing in multiple geographies.

Finding out your ad’s approval status

Each ad submitted to Google Ads goes through editorial review to ensure that your ads and website comply with Google’s advertising policies. Depending on your approval status, your ads might not be showing to all users, so make sure you understand your ad’s status. An automated Google Ads check makes the ad “eligible” to show to users with safe search turned off. Once the ads have been approved, they can be shown to all users.

How to do it…

To check the status of your ads:

  • Click on the Campaigns tab.
  • Click on the Ads tab.

Check the Status column for each ad to see an ad’s current approval status:

  • If your ad is disapproved, you’ll find out why your ad was rejected as you hover over the disapproved status speech bubble.
  • Create a filter if you wish to easily access any disapproved ads or ads that are under review. Go to your Ads tab and click on Create filter from the Filter drop-down menu. Choose Approval Status from the available filter options, and select the ad statuses you wish to monitor.

How it works…

Your ad’s status determines if your ad is eligible to run and who can see your ads. Ads that have not yet been reviewed may not be showing up. If an ad does not meet the editorial and product requirements, your ads are disapproved and you’ll receive an e-mail. However, if your ad has been approved or is still pending, you will not receive an e-mail and you’ll need to check your account to understand the status of your ads.

Possible approval statuses include:

Under review: Your ad is in queue to be reviewed and is not currently running.

Eligible: Your ad has still not been reviewed but it’s eligible to show on Google.

Approved: Your ad passed the editorial review and is eligible to run.

Approved (limited): Your ad was approved but there are limitations on where or when it can show. This is a common approval status for groups of restricted products like alcohol or trademarks.

Approved (non-family): Your ads and website content have adult themes and will not appear to users who have activated safe search filters.

Approved (adult): Your ads have nudity and other non-family safe content and will only appear to select users searching for adult content. Your ads may not be eligible to show up in all countries.

Disapproved: Your ads violated advertising policies and are currently not running.

Site suspended: Your website does not comply with Google Ads policies and none of your ads pointing to the suspended website are currently running.

There’s more…

If you submitted your ad and it’s been under review for more than three days, you can contact Google Ads to expedite the review process. Click on the Help link at the top-right corner of your

Google Ads account to get in touch with Google support.

Creating custom alerts to monitor performance

If you’re worried about missing key Google Ads trends or issues related to your account, you can schedule an automated e-mail to be sent to you when certain conditions are met. This feature can help you stay on track with important developments and can help you quickly fix problems before they become major issues.

Getting ready

Decide what you’d like to monitor. Here are some ideas on e-mail alerts you can set up for potentially troublesome issues:

  • Campaigns or ad groups receive no impressions
  • Keyword CTR falls below a certain threshold
  • Keywords are not triggering ads or are not eligible to run
  • Keywords have below first page bids Keywords have low Quality Scores
  • Ads are under review or disapproved
  • You are losing impression share

How to do it…

To set up e-mail alerts, follow these instructions:

  • Click on the Campaigns tab.
  • Select the tab related to the alert you wish to receive. For example, if you’d like to receive an alert about keywords, click on the Keywords tab. You can also go into a specific campaign or ad group first.
  • From the Automate drown-down menu, choose Send email when….

Choose what this rule should apply to. For example, all enabled keywords.

  • Select your Requirements or conditions that should be met. For example, your condition could be a status alert for Keywords not triggering ads: critical issues:
  • Choose your Frequency, or how often your rule will run. Create multiple instances of the same rule if you wish to run a rule multiple times a day.
  • Name your rule and preview your results.
  • Click on Save.

How it works…

Automated rules allow you to monitor performance trends and receive e-mail alerts when certain conditions are met. You can create multiple e-mail alerts and pause or edit your requirements at any time. To access and edit your rules, go to Bulk operations in your Google Ads account and choose Automated rules.

Reviewing past changes and revisions

Change history in Google Ads allows you to access past revisions made within your Google Ads account. This tool can help you track edits made by multiple users, as well as help diagnose changes to traffic patterns or performance.

How to do it…

To access your change history, follow these steps:

  • Go to Tools and Analysis and choose Change history:
  • Adjust your date range to reflect your desired dates with the same date selector you use for all other tasks in Google Ads.
  • You have the option to view a graph with traffic and conversion patterns, so you can zero in on specific dates that show spikes or significant dips.
  • Under Changed by, you can view only the changes made by specific users:
  • Under Change types, you can select what changes you would like to focus on. The options include:
    • All
    • Budget
    • CPC
    • Keyword
    • Status
    • Distribution
    • Targeting
    • Ad
  • When you click on Show details next to a specific change, you can see additional information, such as what new text ad was created.
  • If you hover over a specific campaign or ad group until you see a pencil icon, clicking on it will take you directly into that campaign or ad group, so you can make any other necessary changes.
  • Click on Download to export the changes to one of the following formats:
    • CSV for Excel
    • CSV
    • TSV
    • XML
    • GZipped CSV

How it works…

Change history is an Google Ads tool that allows you to access changes made by various users. You can see all changes made in the last two years or select specific dates of interest. A graph helps you pinpoint traffic patterns, and a download button allows you to export all changes.

Viewing or hiding paused or deleted items

The Google Ads campaign management page can be customized so that you are only looking at data of interest to you. One of the more basic features is viewing or hiding paused or deleted items. For example, if you have a lot of campaigns you have been testing, you may choose to hide deleted or paused campaigns so that you can focus on just the campaigns you are currently running.

Getting ready

Before you can use this feature, you will need to have a few campaigns, keywords, or ads in your account. Some of them should be active while others can be paused or deleted.

How to do it..

To hide paused or deleted items, follow these steps:

  • Click on the Campaigns tab.
  • Navigate to your sub-tab of interest. For example, click on Campaigns.
  • Select All enabled to only see active campaigns and hide paused or deleted campaigns:

To view paused or deleted items:

  • Click on the Campaigns tab.
  • Navigate to your sub-tab of interest. For example, click on Keywords.
  • Select All to see active as well as previously deleted keywords:

How it works…

Google Ads hides campaigns, ad groups, keywords and ads that you may not want to review at this time. However, this information will still remain in your account should you want to reference it at a later date.

In sub-tabs Campaigns and Ad Groups, choose from one of the three options:

  • All
  • All enabled
  • All but deleted

In all other sub-tabs, choose from the following two options:

  • All
  • All but deleted

Here is an explanation of what the settings mean:

  • All: Lets you view all currently active and previously paused or deleted items.
  • All enabled: Lets you view currently active items only. Any paused or deleted items will not show.
  • All but deleted: Lets you view currently active and paused items only. Any deleted items will not show.

There’s more…

There is no way to permanently delete data from your account and have it disappear completely from the interface. Deleted campaigns, ad groups, keywords, and ads will continue to show up in the interface if you select to view all data.

Getting started with Google Ads Editor

Google Ads Editor is a free Google tool that helps you manage and update your campaigns. It’s ideal for advertisers who need to make bulk changes to keywords or ads. This can be done through Google Ads Editor in just minutes. You can work offline and sync your changes to Google Ads, making daily management and updates much more efficient than working through the Google Ads online interface.

Getting ready

You’ll need your Google Ads account and username in order to download your account to Google Ads Editor.

How to do it…

To download your account to Google Ads Editor:

  • In your browser, go to http://www.google.com/intl/en/Google Adseditor/
  • Specify if you use Windows or a Mac, though the correct option should be automatically checked for you.

Click on Download Google Ads Editor and follow the prompts to install the tool.

  • Once Google Ads Editor has been downloaded, you’ll need to open your Google Ads account. The prompt to do so should appear automatically after you download Google Ads Editor.
  • Click on Add account.
  • Enter your Google Ads e-mail address and password. Check Remember this password if you want to save it.
  • Click on Next and choose which parts of the account you want to download. You can choose all campaigns or select specific campaigns. Generally, you’ll want to choose

All campaigns and click on OK:

  • After downloading your account, get familiar with the various view and edit options. Your campaigns will be listed out in the tree view on the left. Clicking on a specific campaign will show you the individual ad groups.
  • The tabs in the middle of the Google Ads Editor application allow you to edit keywords, ads, ad groups, targeting, extensions, and campaigns. Clicking on any of these tabs will show additional available options for that category, such as the various ad formats you can add or edit. For example, you can update text ads or add new image ads.
  • The changes you make in Google Ads Editor will be saved but not posted to your account until you choose to post changes.

How it works…

Google Ads Editor is a Google application that allows you to make changes to your Google Ads account offline. The changes you make in Google Ads Editor are saved but are not live until you choose to publish them to your account. The tool allows you to collaborate with others and share proposed edits. You can export your entire account or specific campaigns, as well as import files (such as new keywords) into your account.

There’s more…

Before working on your account in Google Ads Editor, or posting any changes to Google Ads, make sure you click on Get recent changes to have the latest version of your account downloaded to your Google Ads Editor application.

Making changes to campaign settings via Google Ads Editor

If you need to make changes to campaign settings, like adjusting budgets or location targeting across multiple campaigns, you can do so easily and quickly through Google Ads Editor.

Getting ready

Download Google Ads Editor and sync your account to the application. Next, decide what changes you would like to implement across your campaigns and which campaigns you’ll need to edit.

How to do it…

To adjust campaign settings through Google Ads Editor:

  • Open up Google Ads Editor.
  • Click on Get recent changes to ensure you are editing the current version of your account.
  • Click on the Campaigns tab.
  • Select the campaigns you wish to edit.
  • Click to expand the Edit select campaigns panel.
  • Here you can adjust campaign settings for multiple campaigns you select at once in bulk. For example, you can change all selected campaigns’ ad rotation to optimize for conversions or adjust mobile bids across multiple campaigns.
  • The campaigns you edit will be highlighted in bold in the tree view on the left of your Google Ads Editor application. They’ll also display a triangle icon in your Campaigns tab.
  • Click on Post selected campaigns when you are ready to make the changes live.

How it works…

Google Ads Editor allows you to adjust campaign settings offline and later post your changes to your account. You can edit multiple campaigns at once and make bulk changes in a more scalable way than going through the Google Ads interface. Examples of changes you can make include:

  • Pause or enable multiple campaigns at once
  • Change campaign budgets
  • Adjust mobile bids
  • Enable or disable Enhanced CPC
  • Change delivery method, which dictates if ads are shown evenly throughout the day or as quickly as possible
  • Adjust campaign start and end dates
  • Edit network targeting
  • Change ad rotation
  • Edit location or language targeting

Reviewing account statistics through Google Ads Editor

Google Ads Editor allows users to view Google Ads account statistics, such as ad position and costs, within the application so you can make changes based on the latest data. Perhaps you are considering making a change to bids or budgets, but want to first reference the latest performance? Rather than switching back and forth between the Google Ads user interface and Google Ads Editor, you can download data to Google Ads Editor and see everything you need on one screen.

How to do it…

To view account statistics in Google Ads Editor:

  • Open up Google Ads Editor.
  • Click on Get recent changes.
  • Click on View statistics at the top of your Google Ads Editor application.
  • Choose if you’d like to download statistics for your entire account or for selected campaigns or ad groups.
  • Select one of the pre-set date range options or enter a custom date range.
  • Once Google Ads Editor has finished downloading the data, you’ll see your statistics in the various tabs.
  • Customize your column views so you are seeing the data you need, such as conversions:
  • You can sort your statistics by various column headers, such as impressions and CTR. Sorting can help you prioritize where to make changes by identifying low CTR keywords, for example.
  • Make changes based on your data, such as bid and budget adjustments, and post to Google Ads.

How it works…

The view statistics feature in Google Ads Editor downloads performance data for selected campaigns and ad groups or for your entire account. You can customize columns to see statistics you care about and sort the data by various performance metrics, such as CTR or average position.

Copying campaigns or ad groups with Google Ads Editor

Do you need to create mirror versions of your campaigns to target different locations? Or perhaps you want to copy entire ad groups and simply replace certain phrases to create new, unique ad groups? You can do all of that easily through Google Ads Editor.

Getting ready

Decide which campaigns or ad groups you’ll need to copy. Next, figure out what you’ll need to adjust once you copy a campaign or an ad group.

For example, if you are copying a campaign, you’ll likely want to adjust a copied campaign’s target locations and budget.

How to do it…

To copy campaigns or ad groups in Google Ads Editor:

  • Open up Google Ads Editor.
  • Click on Get recent changes.
  • Click on the Campaigns tab. If you are planning to copy ad groups, click on the Ad groups tab.
  • Select the campaigns or ad groups you wish to copy.
  • Go to Edit and click on Copy, and then Paste. You can also use keyboard shortcuts.
  • Next, you’ll want to rename your copied campaigns or ad groups and make any other necessary adjustments. For example, if you copied an ad group, you might want to replace keyword phrases or text in the copied ad groups. Go to Edit and click on

Replace text in selected items or use keyboard shortcuts:

  • When you are confident that the changes are ready to go live, click on Post changes.

How it works…

The copy and paste features in Google Ads Editor help you expand your account in a scalable way. The various elements of campaigns or ad groups being copied are duplicated in the application and can be posted directly to your Google Ads account. Keep an eye on Quality Scores when copy-pasting a large amount of campaigns or ad groups.

Adding keywords in bulk using Google Ads Editor

If you have dozens, hundreds, or thousands of keywords that you need to add to your account, Google Ads Editor can be a great time saver. You can import your keywords from a spreadsheet into the application, or copy and paste keyword lists you are working on into select campaigns and ad groups.

Getting ready

Prepare your new keywords and figure out which campaigns and ad groups they should be added to. You have the following options:

  • Create an Google Ads Editor-friendly CSV file and import it to Google Ads Editor. The easiest way to get started would be to export your current campaigns and then add any new keywords you wish to create to the exported spreadsheet. In Google Ads Editor, go to File, choose Export spreadsheet (CSV) and select what you would like to export. Click on Save to keep a copy of your file and choose where on your computer you’d like to save it. Your new keywords should have campaign and ad group names filled in so Editor knows where those keywords should go. Make sure you include keyword match types as well as unique bids, if necessary.

The other option is to copy and paste keywords you’re working on directly into select campaigns and ad groups. You do not need to create custom columns for your campaigns and ad groups, and you can choose keyword match types after you add your keywords to Google Ads Editor.

How to do it…

To add keywords via Google Ads Editor, follow these steps:

  • Open up Google Ads Editor.

Click on Get recent changes.

  • If you have an Google Ads Editor-ready CSV file to import, go to File, choose Import CSV, and choose if you would like to paste text or import an actual file. Move through the prompts to confirm and review your changes:
  • Google Ads Editor will summarize the changes you are about to make for you, including how many keywords you’ll be adding and any other edits.
  • The new additions will be highlighted in green and you’ll be able to keep or reject the changes:
  • If you do not have a properly formatted CSV file, you can still add new keywords through a simple copy and paste. Click on the Keywords tab. You can either add a single keyword by clicking on + Add keyword, or you can add multiple keywords by choosing Make multiple changes.
  • Select the campaigns and ad groups your keywords should be added to. Type or paste your keywords into the keyword box. You can also set match types, maximum CPCs, and unique destination URLs, as well as a keyword’s status. Once your keywords have been entered in, click on Process and then on Finish.

If you do not set specific match types, you can change them in the Keywords tab after you import the new terms.

  • Review the changes highlighted in green and accept or reject them.
  • Click on Post selected campaigns to make the changes live in Google Ads.

How it works…

Google Ads Editor allows you to import keyword lists from a spreadsheet to add or update multiple keywords across your campaigns. You can review the new keywords before they go live, set unique bids, destination URLs, choose match types and keyword statuses, and post the new keywords to your Google Ads account.

Updating ads in bulk using Google Ads Editor

Creating, editing, or pausing ads can be much more efficient through Google Ads Editor, especially if you need to update many ads at once. For example, Google Ads Editor allows you to update destination URLs across all of your campaigns and ad groups at once, without the need to click into individual campaigns and ad groups in your Google Ads online interface.

Getting ready

Decide which campaigns and ad groups will need to be updated. If you would like to add new ads, prepare the new ad copy elements, and plan out where they should go.

You can add, edit, pause, or delete ads either manually or by importing a CSV spreadsheet. If you would like to use the spreadsheet option, download your current ads first. Go to File, choose Export spreadsheet (CSV), and choose which parts of your account you’d like to work on. Click on Save to keep a copy of your CSV file. Make sure to preserve all of the exported columns as you work on your ads, so that the revised file remains compatible with Google Ads Editor.

How to do it…

To update ads in bulk through Google Ads Editor, follow these steps:

  • Open up Google Ads Editor.
  • Click on Get recent changes.
  • Click on the Ads tab. Then, click on + Add text ad to add a single ad to a specific campaign or ad group:
  • Click on Make multiple changes and choose Add/update multiple text ads to create ads in multiple campaign and ad groups. Write your headline, description line 1 and 2, and set a display and destination URL.
  • If you would like your new ads to replace your current ads, check the Replace the entire contents of the destination ad groups with these text ads checkbox.

Click on Process, then on Finish, and review your new ads before posting them.

  • If you would like to update all ads containing specific URLs or phrases, use the search feature at the top-right corner of the tool above your Ads tab to filter out your desired parameters. Then, highlight the ads you want to update and make the necessary change, such as replacing text in the selected items:
    • If you have an Google Ads Editor-friendly CSV spreadsheet, where you made all of your desired edits, go to File, choose Import CSV, select From file and find your spreadsheet on your computer. Follow through the prompts to import and review your edits or additions.
    • Click on Post changes to make the new ads live in your Google Ads account.

How it works…

Google Ads Editor helps you add, edit, pause, or delete multiple ads across your campaigns. You can replace or append text, change text capitalization or edit URLs in bulk. The edits you make are saved offline, and you can choose to sync them and post to your account when they are ready to go live.

Leave a comment

Your email address will not be published. Required fields are marked *