How many times have you searched for a product and hours or days later on the exact product you were searching for, that, my friends, is eCommerce Advertising Network.
If you sell products, e commerce, advertising can be a great way to generate new sales online. There are tons of stats out there that show the value of e commerce. Here’s one you might like. According to Google, three out of four people think paid search ads are helpful in finding what they need. Now, imagine it’s your website and your products they find from a search ad that can drive some great results for your business. But how do you use commerce advertising to your advantage? And what is it? I’m going to explain all of that right now. What is e-commerce advertising? E commerce? Advertising means getting your products in front of online shoppers through paid channels.
These channels include Google, YouTube, Facebook, Instagram and many more. I don’t have time to name a lot of research. Planning, testing and analyzing goes into a successful e-commerce advertising campaign. If you already really busy with your day to day activities, you may want to consider partnering with an agency to handle your e commerce marketing efforts. What types of e commerce ads can you create? As I said before, there are plenty of e commerce paid advertising platforms out there. So I’ll cover a few major ones and the types of ads they offer. You can learn much more about each platform and ad format on our website. Google ads. If you ever search for a product with Google, I’m sure you’ve seen a few different types of ads. Search ads usually appear at the top of the search results. When you look up a certain turn, they look just like a normal search result. Only there’s a little bit of text that says you’re looking at an ad. Sometimes you may see additional bits of information called ad extensions that let businesses link to more pages, share their phone numbers, include reviews and more shopping ads are really cool little blocks that appear in the search results. When you look for a product, they want information from your feed and Google Merchant Center and include information like your products, title brand and photo display ads.
Let you use images and videos to get your products in front of people. These ads can appear on websites within Google’s display network, in Gmail, on YouTube or in certain apps. You have the option to either create your own design or upload content to create a responsive ad that adjusts to it space. Facebook and Instagram ads, Facebook and Instagram give plenty of opportunities to showcase your products within their ads. In most cases, you can either create an entirely new ad or pay to promote a post that already exists on your profile. Photo ads are, unsurprisingly, ads that use photos. You can use this photo to show off something. You saw these ads look like regular posts, but have a bit of text that tells you they’re sponsored. Unlike a regular post, however, you may notice a call to action button that takes you to a specific page when you click on it like photo ads. Video ads look similar to regular posts in most cases and let you click on a button to learn more about a product or make a purchase. Amazon ads before you get started with Amazon ads, just know that you have to sell products on Amazon to use ecommerce advertising there.
When you look up something on Amazon, typically the first results you see will be sponsored products. These ads seem like regular results, but have a little addition that says they’re sponsored. A sponsored brand ad appears as a sort of header image at the top of the Amazon search results. These ads typically feature a few related products from one brand, a headline, a logo and a link directing you to either each product or a storefront. Five ECommerce Advertising is launching a page. ECommerce marketing campaign isn’t as simple as giving Google, Amazon or another platform your money and just moving on to other things. I’ll give you five tips for getting started with your e commerce advertising so you can see a positive return on your investment. One know your audience. If you’re advertising your products to the wrong people, you’re wasting valuable resources knowing who you want to target with e commerce. Paid advertising can help you boost sales and revenue for your business. One great way to understand your audience is to look at who currently buys your products and interacts with your business, taking into account people who have signed up for any newsletters or even those who engage with your Facebook posts.
You can create personas for your ideal audience to help visualize who you’re selling to. This will help in creating the copy for your ads, as well as deciding on the specific targeting options you’ll use. Understanding something as simple as where your audience lives can help you determine what language or phrasing you want to use. It can help you personalize your ads to know your goals. If you don’t have goals, you shouldn’t have an advertising campaign. You have to know what you want to achieve before you invest anything. Maybe you want to grow awareness for your brand or you want to increase purchases by a certain percentage. Setting goals can give you a sense of direction for your e-commerce advertising campaigns. When you set up ads, different platforms will ask you to choose a goal for your campaigns. This will also deter. How you spend your money, some ad formats work better for different goals, too. So it’s important you don’t jump in before you know what you want to achieve. Three, use custom landing pages if you advertise a sale on one specific product. But your ad links to a generic page where someone has to scroll to find that product, you might lose out on revenue. It’s super important to make sure your ad links to a page specific to whatever you’re advertising, also called the landing page. So if you’re advertising a pair of ice skates, you should link to a page where someone can learn more about those ice skates and those ice skates.
Only you can suggest other skates on that page in case that pairs someone views isn’t quite right for them, but the focus should be on the skates that were advertised and make sure the call to action matches what someone can do on that page. If your ad says shop now, someone who clicks is going to expect that they can shop on whatever page they land on for use remarketing to capture loss audiences. Maybe someone put an item in their cart but didn’t make a purchase, or they visited your website before, but they just didn’t stick around. You can use marketing to reach out to those people and generate e-commerce sales. Basically, marketing means targeting your ads towards people who have interacted with your business in the past. So as I said earlier, if you’ve ever visited a website and later saw an ad for that exact website while browsing the web, you’ve seen an ad using remarketing e commerce advertising platform has different requirements for you to start marketing. In most cases, you need to add a piece of code on the back end of your website that will help track what people are doing on your pages. Facebook, for example, calls their marketing code the Facebook Pixel five. You stunning multimedia elements. If your ads, use photos, graphics or videos. You want to make sure they’re high quality. Now, this isn’t to say you have to go out and hire a photographer designer, although I wouldn’t discourage you from doing so. At the very least, make sure the elements you use are clear and easy to understand any photos or videos. You should be in focus and you should be able to clearly see your product and its features. I also want to emphasize how important lighting is for a good photo or video. If it’s too dark or too washed out, people won’t be able to enjoy all of the details. A stunning visual can get people’s attention. And in this era, where people are constantly bombarded with messages, it can be the thing that makes your business stand out. And that’s it for e-commerce advertising.