Social media would be pretty boring if no one knew how to create social media graphics, but since we live in a world full of graphics, it’s very important that your business uses them in your social media posts. Social media is a very visual platform.
In fact, Instagram is a social media platform devoted to visuals on Facebook posts with images get over two times the engagement as post without images. Looking at Twitter tweets that include images get a lot more engagement in terms of clicks, favorites and read tweets and one study. Read tweets increase one hundred and fifty percent when an image was used. I get it though. The stats are great. But if you’re not a designer, creating social media graphics can seem like a challenge. Have no fear. What effects is here to tell you how to create your own social media graphics? I’ll go over some valuable tools. You can use some tips. And I’ll also show you social media graphic examples along the way. Let’s go. First things first. You need to know what you can use to make them. If you’re more experienced with creating graphics, you might be familiar with pay tools like Adobe, Illustrator and Photoshop. These are packed full of awesome tools, but they can be a little daunting if you don’t have any sort of design training. Adobe does offer free graphic tool called Adobe Spark that offers different design templates so you can quickly create social media graphics. This might be a good option for a beginner outside of the Adobe realm. The really popular and free graphic design tool is Cannava. Canvas has so many different features to help you create professional graphics like Adobe Spark. Canada has a bunch of different social media templates available to you, and you can also search through libraries of free images to spice up your content. Both Canada and Adobe Spark offer pay plans, but if you’re not ready to invest quite yet, the free plan should be more than enough to help you achieve your graphic goals. If you prefer to find free images on your own and bring them into the graphic editing software sites like pics of a axelsson on Splash offer free images and graphics in nearly every category. So if you need a picture of a dump truck, you can probably find a free one. Keep in mind that these are popular sites, so if you find an image you really like, it’s possible that another business like yours has also found that image. Sometimes it might be worth it to take your own photos.
This has a nice personal touch. Just be sure what your driving is. Royalty free and available for commercial use. You don’t want to get yourself in any legal trouble. This means stay away from Google search for images. Most of those are not free to use for your business. OK, so now that we’ve gone through the tolls, it’s time for the tents. Here are five tips for how to create social media graphics a pop, use a right image size for the social media platform. You want your graphics to fit the spacer and write and pay close attention to the dimensions of what you create. For example, Instagram feed images work well as a square. According to Instagram, if you share an image with a width from three hundred twenty to ten eighty pixels and a height from five sixty six to thirteen fifty, they won’t need to alter the image resolution. But if you want to share something specifically as an Instagram story, the graphic that’s ten by nineteen twenty pixels is a good choice. If you’re using a tool like Kambah, you can easily choose what type of social media graphic you want to design and what size a canvas for you. Automatically these dimensions can change often. So you want to make sure you research the appropriate sizes before you post. Keep your brand in mind. When choosing colors, fonts and other design elements, you have specific brand guidelines you need to follow. If so, your social media graphics should fall in line with them first. You should definitely try to include your logo infographics, whether it’s the main feature or just in the corner, having your logo somewhere in your social media posts, we’ll get more eyes on your brand. Most companies also have a specific color scheme they use in all of their branding. There’s a font you use consistently for your business. You should consider using it when you incorporate text in your social media graphics. Combining all of these elements will help you create a cohesive brand that when people see your social media graphics, they associate with you before even realizing it. You keep your graphic design simple. You do want your social media graphics to be eye-catching, but you don’t want them to be too complicated. Don’t overuse text. The great part about posting to social media is that you have the opportunity to share a graphic along with a text update. So you want to keep your blocks of text out of your graphic. So say you want to post about a new position. You want to fill out your company. Instead of packing the graphic with details about the position, you can use a phrase like we’re hiring or or maybe include the position, title and direct people to read the text status with the image. You can even shorten the written portion and direct people to the actual job posting on your Web site. Don’t use too many design elements if you include a bunch of shapes, text and icons, your design can start to feel cluttered and unreadable. Use what you need to get your point across. You don’t go crazy. Choose your columns wisely. Coordinating your colors can help make your graphics easier to read. If you have set brand colors you want to stick to that. We might not have as much flexibility with color, but if you don’t have a set of colors to follow, there are a lot of different options to choose from. First, colors can convey emotion. Red can mean excitement or passion. Blue. Can have a calming effect, why can communicate minimalism, simplicity and black and convey sophistication or luxury? Second, make sure your colors work well with each other. Using dark brown text in a black background isn’t exactly going to look pretty. Our color picker tool can help you choose colors that work best for your business. For example, you can select two complementary colors. So using your social content, complementary colors set across from each other on the color wheel, use actual images of your business infographics. People on social media love to see what your business is up to. While I may not always be possible to take the time to get photos of your business is definitely a worthy investment of your time. Hiring a photographer will probably get you some amazing photos, but it’s not always the most affordable or practical option. The solution?
Grab a phone and start snapping. Smartphone cameras are pretty solid in terms of quality and you can easily spruce them up while you’re making your graphics. If you upload your picture, you’re going to have filters and adjust the brightness saturation and more. In addition to the graphic elements you can add, getting personal can really make a difference. So those are my five tips for how to create social media graphics.