Don Norman The Term UX

Once upon a time, a very long time ago, I was in Apple and, you know, we said the experience of using these computers is weak.

The experience when you first discover it, when you see it in the store, when you buy it, when you can’t fit it into the car, is in this great big box and doesn’t fit into the car. And when you finally do get it home of opening the box up and oh, look, scary. I don’t know if I dare put this computer together. All of that is user experience is everything that touches upon your experience with the product. And it may not even be near the product. You may be when you’re telling somebody else about it. That’s what we meant when we devised the term user experience and set up what we call the user experience architect’s office at Apple to try to enhance things.

Now, Apple is already pretty good, so we’re starting with a good product, making it even better today. That term has been horribly misused, is used by people to say, I’m a user experience designer. I design websites, so I design apps and I have no clues to what they’re doing. And they think the experience is that simple device, the website or the app or who knows what you. No, it’s everything is the way you experience the world is the way you experience your life, is the way you experience the service or. Yeah. An app or a or a computer system. When it’s a system that’s everything. Got it.

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