We constantly get clients telling us I need a lot of high domain authority links, people are asking for this left and right, and everyone believes that you need that to rank at the top. And those are the only kind of links you need. Today I’m going to break down if you really need high domain authority links to rank. Now, before we get started, make sure you subscribe to this channel and free on YouTube. Click the alert notification. Now, if you’re probably wondering, the short answer is yes. High domain authority links do help with rankings, but do you really need all your links to be high domain authority? And I’m going to break down how you can get that answer. It’s not a simple yes or no, because it’s going to vary per term that you’re trying to rank for now. Generally speaking, the better the authority of links or sites linking to you, the better off you’re going to do, because sites like Wikipedia, although those links are no fault, but sites like, let’s say, New York Times or Forbes or Entrepreneur or BBC or CNN tend to have more authority. So the links carry more weight. But those links are hard to get and everyone’s aiming for them. And you may not need really that many to rank and you may not need any at all, depending on the keyword that you’re trying to rank for. So let’s first break down a keyword that you may want to rank for. Now I’m going to Google a random keyword like dog food. Right? So let’s say you want to rank for dog food.
Well, I want you to do is Google for the term that you want to ring for and pull up the first five or ten pages that are ranking really high up. Now, keep in mind, a lot of the sites that rank may have high domain authority and that can skew the results. But generally speaking, I want you to pull up all the results that are ranking organically on page one, take them to us and put in the you are real and you just go to Neotel Dotcom. Uber suggests now what you’ll want to do is in the left navigation. Click on your explorer, then back links. This is the Back Links report. Let me put in the you are all here that’s ranking number one. Make sure selected all or exact you are real and then click search and that’s it. As you can see, domain authority. Fifty eight, seven hundred and thirty five links referring domains. This page right here has one hundred and twenty four links from a domain authority of one to twenty seventy two links from twenty one to forty nineteen links from 41 to sixty 14, links from sixty one to 80 and only five domains that are Lincolnton with eighty one to one hundred. So as you can see here, the majority of the links and this is for the first results of the ranking at the top majority of links based on this paragraph, it doesn’t even look like, you know, less than 15 percent was a total links. So two hundred and thirty four. So this is fourteen. This is five. Less than 10 percent of the links actually have a high domain authority linking to this. You are. So now let’s go to the next result, Petko Block that. And I’m going to go back to Uber suggests again, you want to look at your URL, click the search button, type it in two thousand five hundred eighty seven back links, similar only eight domains from eighty one to one hundred nine from sixty one to eighty.
So very little. So you’re talking about eight plus nine, 17. So when I do the rough math, seventeen divided by let’s move this to five, a seven and you’re looking at less than one percent of the links have a high domain authority for this.
Petko, you are. Now let me go to Amazon now again. I know Petko Amazon. Some of them have high domain authority. And as you can see with the Amazon Yooralla, they have a high domain authority. One hundred and sixty six back the seventy three referring domains. Let’s see, only one link has the eighty one to one hundred domain authority. The rest are twenty one to forty and one through twenty. But again Amazon has a high overall authority. Here’s Purina. Let’s look that up. And Uber suggests domain authority.
Sixty eight. One hundred and sixty one hundred and seventy four referring domains as you can see one domain eighty one to one hundred and two domains. Sixty one to eighty.
So that’s three links out of one hundred and seventy four. That’s pretty much, you know around one to two percent. So that’s a really low number. Right. So when you think about it, when you’re looking at somewhere like Purina, they don’t have a lot of rich domain authority back links. So in general, if you’re worrying or thinking like I need a lot of rich domain authority links to rank, the biggest trend that you saw with most of these pages that are ranking on page one, majority of their links have low domain authority. Don’t obsess about domain authority, even though a lot of tools like Moore’s and US and ATRA cynicism rush, we have our own metrics of domain authority. Google doesn’t use domain authority. It’s just an indicator to show you that, hey, this site has more authority. Links are better, but it doesn’t mean that you need tons of high domain authority links to rank. And there’s a lot of cases, especially when you get into longer tail terms and dog food, I would say is a head term and is competitive. But there’s a lot of terms out there that are less competitive then terms like dog food. So don’t obsess about the domain authority, focus on the sites linking to you and their relevancy over anything else, and when you’re working in your building, just go out there and get as many good natural links as possible, create a good product, create good content. And that’s how you’re going to win instead of obsessing on your domain authority. If you have any questions about domain authority or anything related to SEO, leave a comment below.