Welcome to the lesson number seven, how to create links for the content and stop worrying about link building. Here’s what we’re about to cover. Do you always need backlinks to rank how to create content that attracts backlists? And finally, the rarely mentioned, quote, unquote, secret to acquiring backlinks. So let’s go part one. Do you always need burgling strength? This is a tricky question to answer. So let’s just start off with a few facts. Fact No. One, Googles and really parts of has revealed that backlinks are one of Google’s top three ranking signals. Track number two, the majority of Asso professionals agree that it’s not possible to rank in Google without any backlinks. In fact, number three, there were quite a few research studies that showed a rather notable correlation between the number of backlinks pointing to a page and the position of the page and Google search results. A while ago, we even performed our own correlation study. Here at the trips, we analyzed the search results for nearly two million random search queries and discovered that burgling factors correlate with the Google position a lot better than any other factor. Even the usage of an exact keyword and title headline or even actual content of the page had a weaker correlation. So it seems that everything is in favor of backings, right? Well, in that case, why did one third of those in my poll voted that you can rank in Google without any backlinks? That’s because the question itself is tricky. Can you rank in Google without backlinks? This is not a yes or no question. The only correct answer here is it depends. So let me explain what caused such contrasting opinions with a nice example. I’m a big fan of a video game called Fill Out, and I also have an unhealthy habit to research anything and everything in it. So when I discovered that there was a Wikipedia for everything fell out, I literally dropped it into a traps to see what was going on there.
Turns out this website is generating over 20 million visits from Google every single month, which is quite an impressive number. So the next two things that I wanted to find out were how many pages are responsible for this huge search traffic and how many backlands do they have in total? I can see the number of linking websites right on the overview report. Also looks forward to it says seventy five hundred. And in order to see the number of pages that are bringing them traffic from search, I need the top pages report, which can be found under organic search section. It defaults to us. So we switched to all countries and get over sixty five thousand pages that are generating search traffic to this website. So what do we have here? Over sixty five thousand pages with search traffic and only seventy five hundred linking websites. Do you see where I’m going with this? By looking at these two numbers, you realize that there is absolutely no way that every page with search traffic has back links. Right. Let’s see if that is the case. I’m going to search for pages about cloud bobblehead figures because they actually have a few of them on my work desk. As you can see from the RJD column, many of these pages have zero websites linking to them, and yet they get thousands of visitors per month from search. So did we just get a proof that you can get search traffic without links? Well, yes and no. There are three things in place which allow these pages to get a ton of search traffic without any back links pointing at them. First of all, there is simply a lack of competition. The amount of content that can be found in Google for the topic of cloud bubblehead figures is super small. If I put fill out for intelligence bubblehead into Google, it will return fifteen hundred results only. There is nothing. It means that only a few pages on the entire Internet mention this thing. Try any topic like your research, for example, and you’ll get four hundred and fifty thousand results. Secondly, the top ranking pages do not have any links pointing at them. Let’s put fill out for intelligence bubblehead into each rescuer’s explorer and see how many Bucklings the top 10 ranking results have. The SERP overview report shows me that eight of the top 10 ranking pages have zero back links, which means that a quality relevant page has a good chance that ranking for this keyword, even without any links pointing at it. And finally, third point, all top ten ranking results have high domain rating. See that we are Collum. It stands for domain rating and reflects the strength of the overall burgling profile of each website. So the top ranking pages don’t have any Bucklings pointing directly at them. But the websites that they belong to do have a lot of Bucklings. And in this particular case, the weakest the is sixty eight, which means that these top ranking pages all belong to very strong websites. And if the domain rating of your own website is a lot weaker than that, it is very unlikely that you will be able to outrank them. Unless, of course, your page has a few good links pointing directly at it like that outlier that I’m sure you’ve noticed. The domain rating of this website is just fifty nine, which is much weaker than sixty eight, especially considering. It shreds their scale is logarithmic, but the page has Lindback links coming from four different websites, which allows it to rank among the sites with a much higher domain rating. And besides, that page is not even perfectly relevant to our search query. I mean, the search query is asking specifically about the intelligence bubblehead. Well, that particular page talks about bubblehead locations. So how come a page that is not perfectly relevant to the search query ranks so well? Well, that’s because it has more work links than other pages, which sends a signal to Google that this page must be very important. And they think this is a pretty good illustration of how backlog’s help you ranking Google and get search traffic. So let’s wrap up the whole thing real quick for your page to rank in Google.
Without backlinks, three requirements should be met. First, there should be a lack of pages on the topic in Google. Second, the top 10 ranking pages for the keyword should have zero back links pointing at them. Third, the domain rating of your website should be higher or at least comparable to the domain rating of the top ranking websites. Obviously, I’m oversimplifying things quite a bit, but you get the general idea right. And in fact, it almost never happens that a popular search query with good business potential would meet all three of these requirements. So in the absolute majority of cases, you will need back links pointing directly at your page in order for it to rank high in Google. And in case you decide to target some unpopular topic where the top ranking pages don’t have any links pointing at them, you still need a decent domain rating. This indicates that your website has accumulated enough of the so-called link juice that can be transferred to other pages via internal links. And the natural question that comes up at this point is how do I grow the domain rating or domain authority of my website so that the pages that don’t have Bucklings would still rank well in Google and generate search traffic? Well, all you need to do is create content that will attract a lot of backlists so that you could then funnel the link juice from these pages to the pages that you struggled to get links to via internal links. In a sense, we call this kind of content linkable content or a link bait or link 40 pages or linkable assets.
All these terms mean more or less the same. And the next section of this lesson is just about that.