Let’s talk about display ads on mobile devices, people spend a lot of time on mobiles these days, so it’s important to think through how your display ads work on their devices.
Why Display Advertising Makes Sense
Display advertising can help you achieve a lot of different goals, like finding new customers or building a brand name no matter what you are trying to do. Mobile is going to be a really important part of your display advertising approach. Display advertisements are all about capturing the attention of people browsing content online. That holds true in the mobile world as well. But there are a few important differences to consider. Let’s start with size, I mean, think about all the different types of mobile devices out there. You’ve got smart phones, large and small tablets for tablets and smartwatches, and who knows what new devices will be popular in a year or two. With so many different devices being used, it’s safe to say that a one size fits all approach to display ads isn’t going to work. I mean, just think about it. You might have an ad that is super engaging on a tablet, but is oversize or awkward on a smaller mobile or an ad that’s perfect for a mobile but doesn’t capture the attention of a tablet user. So if you want your display ads to be successful on mobile, you’re going to need to experiment a bit, try to find the right combination of ad formats to fit the devices your audience are using. This will give you a really good opportunity to dramatically increase the reach of your display campaigns and here’s the great news. If you’re using the Google AdWords platform to run your ads, you can use the free Google Ad Gallery to quickly create professional looking display ads in all shapes and sizes. Just like normal display ad campaigns, mobile display campaigns can be targeted to the audiences you’re trying to reach based on their interests. That’s true whether you’re using AdWords or other mobile advertising networks, like in mobile, for example, if you’re a plumber, you might target people who are looking at websites that review plumbing services. What’s unique about the mobile world is you’re not limited to showing your ads on websites. You can go a step further and show your ads on mobile apps as well. Apps have become a huge part of how people spend time on their mobiles, so it’s more important than ever to include mobile apps in your display ad approach. If this seems complicated, don’t worry. We’re going to take you through it now. Remember our plumbing example? We showed you how your mobile display ads might target websites that offer reviews, right? Well, it’s quite similar with apps. You can target specific apps that are relevant to your plumbing business, perhaps ones that provide reviews how to information or DIY content. So when people are using those kinds of apps, your ads can appear by including apps in your mobile display approach, you can reach even more potential customers. Let’s do a recap, display ads on mobile are evolving rapidly as new technologies reshape the landscape.
There are multiple mobile ad networks that you can use, such as Google AdWords or in Mopey. Now, display strategy that doesn’t include mobile is incomplete because mobile is such a huge part of people’s lives and a mobile display strategy that doesn’t include apps is also incomplete for exactly the same reason. Fortunately, it’s easy to experiment with different ad formats and targeting options so that you can find the best way that works for you.
Organic Search Explained
Are you ready to dove into the world of organic search here? We’re going to explain what organic or unpaid results are. We’ll find out what search engine optimization means and discover how good website content affects the organic search results.
Let’s get started. Back to the coffee shop and imagine that you’ve just started offering authentic French Macron’s using an old family recipe. You’re really excited to share the news with other macaron lovers living in your city. Perhaps some of them are already searching for these international treats online. So how do you help them find you? Well, when someone searches for something using a search engine, the results page, they say, contains a list of organic or unpaid results. Organic results typically appear in the center of the page. And are the results the search engine decides are the best match for the words that were typed in, which is called the search query results. Pages will also display advertisements or paid results, though they’ll be separate and labeled as ads. Although organic results and ads appear on the same page, there’s one big difference there’s no cost to appear in the organic results. Websites do not and cannot pay to appear here. So if you want to improve your website’s chances of appearing the unpaid results, it all comes down to quality. Think of it this way, the search engines primary goal is to help people find what they’re looking for. If you can help the search engine decide that your website is what people are searching for, you’re in pretty good shape. If you’re making improvements to your website to help it appear in organic results, that’s called search engine optimization, or SEO involves helping a search engine find and understand your site’s. So what do search engines like, good relevant content think about exactly what your coffee shops, potential customers might be searching for. If they want a McCarren, they might search for that word but that’s a pretty broad search. And it could also mean the search is looking for a recipe, an image or even the history of the pastry. If your aim is to appear on searches for homemade macaroons in your city, try to create relevant original content to reinforce this. You could focus on the how being that all of your Macron’s are made from scratch at your location or focus on the where being that your Macron’s are available at your bakery or delivered to certain areas.
How To Run Display Advertising
This can help your website appear on searches for Macaron, Bakery, or related searches like Best Macron’s in Cotswolds or ready-Made macaron for pickup now. That’s organic search results showing up in them is a great way to help customers find you, and it won’t cost you a thing or you have to do is make sure your content is relevant to the people searching so they’ll click and visit to learn more.