Apparently, every building strategy is highly scalable and there is some validity to this, but the question still remains, how do you build back links consistently? Well, first, you need to know how to execute link building tactics. Second, you need to learn how to integrate these tactics into strategies. And third, you need to know how to turn these strategies into systems.
And in this tutorial, you and I, we’re going to go out and build a link building system to generate a consistent stream of backlands to your pages. Now, before I get into the link building system, I need to mention two things.
So if you’ve never built a link through email outreach, then this video is not for you. Instead, I recommend watching our playlist on Link Building, which I’ll leave a link to in the description. And number two, different agencies and CEOs perform link building differently. Some people prefer to go laser targeted, while others go for the spray and pray approach. I personally go for somewhat of a hybrid approach. So this tutorial is based on my system. So if you like it, use it. If you don’t, hopefully you’ll be able to extract a tip or two that could fit into your current soapies. With that said, let’s get to it first. Here’s an overview of the link building tools that I’ll be using for our tutorial. And those are Trello, Google Sheets, HFS, Google Apps, mail shak and I’ll touch on Zappia for automation. The first step is to set up your Trello boards and there are three different parts to Trello and those are boards, lists and Carton’s. In terms of link building, I like to simplify things and use one board per website or client to create a board. Click the plus button, select create board and give it a name. Next, we need to create five different lists. The first one is documentation and this is where you can keep instructions on how each person should perform their tasks optimally. Don’t skip out on creating excellent documentation because it’ll improve communication within your team efficiency and give you an easy way to identify and optimize inefficiencies. So within the documentation’s list, I’ll create four separate cards, each of which represents the stages in the linked building process. And within these cards you can add links to documents, videos or whatever you use to train employees or outsourced help. Next, I’ll create the other four lists, which again represent the distinct stages of link building that I mentioned. So prospecting, fine contacts, outreach and tracking. And just like that, the framework of our system is set up. So let’s move on to step two, which is to create a link building campaign. Now, a lot of this will come down to your personal preferences and needs, but I’d like to set up each campaign as a card. So as a general format, I’ll name each card. The link building technique will be using plus the name of the blog post. So if I created a post called What is Content Marketing, then my card name for a broken Lingfield ad campaign might be PLB Dash. What is content marketing now? The reason why I prefer to create separate cards for different techniques is because it helps personalize your emails when you get to the outreach stage. For example, if you’re going to do outreach for guest blogging and linkable asset, then the emails you send would likely be completely different. All right, let’s move on to step three, which deals specifically with prospecting tasks. And it’s Trella list. So we already know that we’re creating a broken link building campaign. And we found this broken page by searching for one of our competitors domains in each site explorer. Then we went to the Best Buy Links report and finally we filtered for 404 broken pages to find this golden nugget of a page on what is content marketing, which has one hundred and forty two referring domains. From here, I will click on the number in the Do Follow Back Links column, which will show us a list of all backlands for this page with a do follow filter set. Now I’ll set a few more filters to narrow down the list of links to more relevant ones. So I’ll choose groups similar links which will group back links with the same anchor text and surrounding text together. You could also choose one link per domain, but personally I prefer to see all unique links from that domain so I can choose the best target where I would want to gain a link placement finally offset the language filter to English, since that’s the only language I’ll be able to do outreach in. And we’re down to one hundred and twenty three unique linking opportunities. So I’ll click on the export button and then export the results to an Excel sheet. Now from here you would go through your regular prospecting process and manually qualify your link prospects with whatever criteria you or your team use. If you’re new to prospecting, here are a few ways you can do it efficiently in Google sheets.
First, I’ll create a filter by clicking the create a filter icon here. Next, I’ll send a domain rating filter to look for websites that have a D.R of less than ten. Now, if the website has a lower domain rating, it doesn’t mean that these links are toxic. But the thing is that link building can take a lot of time. So for me personally, I wouldn’t bother spending my time sending these people outreach emails because a link from these sites probably won’t move the needle much. So I’ll select all roads that match my filter and delete them. Next, I’ll clear the filters and set up the next one, which is to remove pages from certain domains. For example, I personally wouldn’t reach out to Blogspot or TypePad websites because I consider it to be a waste of my time. So I set the referring page URL column to show me pages that contain Blogspot. And again, I’ll delete these. This should give you the gist of how you can clean up your prospects list by using various footprints, cool. So we’ve narrowed down our list by around 33 percent without looking at a single page. And it should have taken you around one minute. Next, you’ll need to remove duplicate domains from your list, since you don’t need to contact the same website more than once for the same link. So sort of referring page you URL in ascending order to group the domains together from here, you can quickly eyeball the list and remove any rows that have multiple links from the same domain. Just look at the referring page title engage. Which article makes the most sense to get a link from contextually and remove the other? Or if both pages seem like good targets, then you can use the euro rating to see which page has the better Backlund profile. Finally, filter the referring page euro column for Blancs and delete rows that aren’t needed for your outreach campaign. So from here, you or your link prospector is going to have to manually filter through these URLs to a see if your pitch makes sense for a link and B determine if this is a link that you want to go after. A quick way you can do this is to use a tool like open all your URLs, dot com and paste in your list of your URLs. From there, you can open all of these URLs at once and quickly qualify or disqualify prospects and remove them from your sheet as needed. The final thing in this sheet that a link prospectus should do is remove any columns that aren’t needed for the outreach manager and to add new columns that are needed. So cut this list down to just the referring page URL, page title and link anchor. Then I’ll add a first name and email column. You could also add additional columns to personalize your emails further, but we’ll leave it at this for now. Now to pass this off to the next person in your pipeline, just attach the sheet to its corresponding card, which you can do by clicking attachment, paste the link, give it a name and click the attached button. Finally, you’ll want to drag this cart over to the fine contacts list and take the person in charge of this step. So let’s move on to step four, which defined the contact details for your prospects. And this one is pretty self-explanatory. All this person needs to do is open up the sheet and fill in the first name and email fields for the best person to contact for each page. Here are a couple of quick tips to improve deliverability and make the email filing process a little bit less painful. If you use an email finding tool that offers bulk analysis like Hunter, then you can go through the URL and just fill out a first name, last name and use a formula to parse the domain from the URL.
After you’re done, export your sheet as a CSV and then go to Hunter’s bulk email finder and create a new Bulc list. Next, give your list a name and drop your CSV into the box. Finally, click, upload. Now make sure that Hunter has mapped the columns appropriately and if all looks good, then launched the bulk analysis. Once the file is done processing, you can download the sheet that has the most email addresses. Another additional layer that I highly recommend adding is to use an email verifier tool like Never Bounce. Just click the Atlas button and upload that file you got from Hunter. Just finished analyzing the list and then add a final manual touch to your list since you’ll likely have some blanks or incorrect emails. Finally, drop the card into the outreach list. Tag your partner and it’s time for some good old fashioned outreach. As great as personalization is, the truth is that scaling email outreach requires templates. Fortunately, there are tools that make this part a heck of a lot easier and you can still add a personal touch. The three tools that I recommend out of the gate are male shake, buzz stream and pitchforks. Here at HHS, we use Buzz Stream. I know a lot of agencies use pitch books and from my own niche sites I use mail shake. No matter which one you use, they all have their advantages and disadvantages. So try them out and see what makes the most sense for your business. If you take a look at your spreadsheet, you should have a list of your URLs, details about those pages and some basic contact information. No, I’m not going to get into personalization using merged tags because we have a video on doing outreach that shows you exactly how to do that. Instead, I’ll show you the basics of setting this up in mail shake. And if you’re using another tool, the setup will be very similar. Just click the new campaign button, give your campaign a name and make sure that you have the correct email address selected if you’re using multiple email accounts now, we need to upload our finalized CSV file and if you have additional fields in your spreadsheet, then you can add checkboxes next to the ones that you’d like to use. So I’ll just add all of them and click the next button. Next, you need to craft your email, so I’ll just snap my finger and boom. We now have an email here now obviously you will and send something like this. But the important takeaway here is that you can use your merge fields by clicking the dropdown here and enter in whatever it is that you want to include. So I highly recommend adding different merge fields within your spreadsheet so that you can add a more personal touch to your emails. I also highly recommend sending one follow up email, but again, more information on that in the outreach video.
So let’s click next and you can preview all of your emails. And since we’re only using one merge field in this example, these should all be safe to send. Again, I highly recommend using Merge Fields to personalize your emails and to do a thorough check on all emails before sending them. So if your email template isn’t perfect or if you accidentally left a merge, feel empty, then you’ll see issues where the email doesn’t make much sense. After all checks are done, you can finalize your email and start your campaign. And going back to our system in Trello, all we need to do now is drag that card into the tracking list where a project manager or someone else can take over. Now, step six is to track your link, building progress. And this is a very personal thing some people will want to track at the website level, others at the page level, others at the client level and so on and so forth. But it is important to track how well your emails are converting into links because it’ll help you modify your pitches and see which campaigns or tactics perform the best for you. So for me, broken link building performs well. So that’s always a first tactic that I go for because it gets me the best results. You can keep your tracking as simple as Google Sheets or a more robust tool like Google Data Studio for reporting. A couple of things that I do recommend doing is to set up a new balance alert in HFS alerts. You can do this at the domain level, page level or even subfolder level. So in this case, I may set the recipient as the project manager for this website so that any time a link is earned, which may not necessarily come back with a reply, then they can update the report. The last thing I want to touch on is automating parts of this process. So as you build your system, you’re going to start noticing inefficiencies or bottlenecks because no system is perfect. The best way to handle these is to see if you can automate these tasks or if needed, hire new talent. Let me give you a couple of examples. You can semi automate your email finding by setting up a zap between Google Sheets and Hunter so you could set up a zap that went to last name is updated in a sheet. Hunter should look for an email address. And this way, the person who’s in charge of finding contact details can simply. Focus on just finding the appropriate people to contact, and as they fill in the list, the email should start populating, too. They also have a Google Sheets around so you can bulk analyze your list once you have your full list ready. Another example will be to set up Trello automation’s if you decide to keep certain boards private. And this, again, is up to your preference. But, you know, there may be sensitive documents that you don’t want to share with outsourced help. For example, if you’re Trella boards looked like this where you use tactics lists, then you could create another list beside each one called Sandesh Tactic Name.
Then in ZAPU, you could set up a condition that any time a new card is added to one of these senseless, move the car to a different board and tag the next person responsible in the pipeline. Now, I won’t bother going any deeper into these as these kinds of automation’s will be highly personal. But I know that when it comes to automation, your greatest barrier will be creativity.