Complete Keyword Research Tutorial using Ahrefs’ Keywords Explorer Tool

There are three scenarios of how you might use Google’s keyword explorer in your keyword research. Number one, generate thousands of curated ideas. Number two, doing in-depth analysis of a specific Cuba. Number three, pool metrics for your custom list of keywords. Let me cover all of them real quick. Number one, generating curated ideas. Let’s use a keyword content marketing strategy as an example. Once they put it into keywords.

I see a section called Curate Ideas, both on the overview page and in the left menu. The names of these reports are pretty self-explanatory phrase, which shows old keywords that have you secured as part of them having symptoms, shows old keywords that contain the words of your keyword in any order. To generate this report, we take top 10 ranking pages for your seat keyword and pull all other keywords that this page is also looking for, hence the name. This is one of my favorite reports, actually search suggestions. This last report basically contains the suggested keywords that appear as you enter your security into Google. Finally, the report with the name all shows keywords from all these reports. These are the report that we have at this very moment. But we will soon add more. And here’s the best part. You can use up to 10 keywords to generate these lists of keyword ideas. So as you can see, I have well over 100 phrase good ideas when we single secured content marketing strategy. Now, let’s also add blogging strategy and your strategy to my site keywords and bam, now we have almost 400 keyword ideas based on the three keywords that entered and they can add up to ten of them. But even that isn’t the best part. Let me try a very broad security and see how many keywords I will get for it.

So we secure this content and they get over 400000 keyword ideas. I am well familiar with the landscape of keyword research tools and I’ve never seen a tool that will give you a similar amount of keyword ideas that because Keywords Explorer runs on a monstrous database of over four billion keywords, which is updated with new data every month, and you instantly get to metrics for each keyword search volume that shows how many times people search for this keyword per month in the country that you have selected and keyword difficulty that indicates how hard it would be to rank and top 10 search results for this keyword. Just with these two metrics alone, you can drill down your huge list of reduced to just a few of the best ones. So if I filter by keyword difficulty from one to five and then by search volume from 500 to 1000, I immediately see a pretty cool keyword to rank for content rating jobs.

It has a decent search volume of a thousand soldiers per month and CD’s only three. So it should be super easy to rank for. But you’re probably wondering what does the Get Metrics Button do? And this brings us to the second use case of Google’s Explorer number two in-depth analysis of a keyword. Once I click the Get Metrics button that will calculate a bunch of advanced metrics for the keyword. So let me explain what each of these metrics mean and how it helps you make better marketing decisions.

Let’s take the keyword wireless earphones for an in-depth analysis. The first metric that you see on the overview page is keyword difficulty. It shows how hard it would be to rank a top ten search results for this keyword and there is also a little hint that says that I will need back links from approximately six to eight websites in order to rank in the top ten for this keyword. Notice how it says to rank in top ten and not rank number one for this keyword number one spot. And Google is super hard to achieve and there are a lot of different factors in place other than just back links. Google has a very sophisticated ranking algorithm and no tool in the world can accurately predict your chances of ranking number one for certain keyword. That is why each rescue or difficulty estimates your chances of ranking in top ten. Actually, there is a lot more to say about each rescue or are difficult to score, as well as the concept of keyword difficulty in general. And we have an awesome post about it at Trev’s blog, which I advise you to read. Just click the link that you see on your screen and it will take you there. The next metric is search volume. This number shows how many times people search for your keyword per month and we give you the annual average. I’m sure you’ve heard already that search volume from Google keyword planner can’t really be trusted.

Well, pairing it with clickstream data allows us to give you a much more accurate search for the numbers. If you want to learn more about our search for the metric and the way it is more reliable than what Google shows, check out my article about Cure’s Explorer and it shows blog. The link is on your screen in that article. Explain all our keyword metrics in detail and show some great examples and use cases. I highly recommend you to check it out. And now let’s move on to the next metric. The fact that people search for some keyword doesn’t mean that they click on any of the search results. A good example is the keyword Donald Trump that has a huge search volume with only about 14 percent of clicks. That is because Google gives you an instant answer to this question. So it doesn’t really make sense to click anything in Cure’s Explorer. You can see. Both total search volume and percentage of clicks plotted on an annual graph, and it seems that the search volume of the skewed has reached its peak in November right before the US elections, which is, of course, expected next.

The next metric is called return rate. It shows you how often people search for the keyword. Again, for Donald Trump age, the return rate is one point one. So people almost never search for it again, probably because his age is easy to memorize. But if we check the return rate for the keyword Donald Trump, it is one point eighty three. The reason for this high return rate is probably the news blog at the top of the search results. It always has something fresh, so it makes sense to search for this keyword again and again. But please note that the return rate is a relative metric.

So this number does not mean that people search for Donald Trump about two times a month on average. It just means that the search, again, for Donald Trump way more often than for Donald Trump age. This is very useful when comparing keywords with each other and figuring out what people seem to be continuously interested in. For example, the keyword, Facebook is one of the highest return rates, three point sixty three. But let’s move on clicks to present you this metric in all its glory, I will use the keyword best backpack. Something clearly counterintuitive happens here, right? Search volume is fifty six hundred, but there are sixty nine hundred clicks on the search results. How come there are more clicks than searches? The answer is these cool colleagues per search metric which shows that on average people click on more than one search result. Looks like when they search for best backpack, there is no clear winner among the search results that they would click and settle. And so they click a few of them. This is an amazing metric. It gives you absolutely unique insight into how your target audience behaves on Google. If you see that people tend to click on more than a single search result, this is a clear indication that you can get some nice traffic. Even if you rank number three or number four or below. Just make it like a search snippet that would attract these clicks. And we have the last metric to discuss parent topic. Let me try keyword wireless headphones for work out. This is clearly a long tail Keywell because it has a low search volume. And what Keywords Explorer shows is that this keyword is actually a part of a bigger topic. Best work out headphones that has 7000 soldiers per month. What does this mean? Scroll down to the search over your report. We have identified that the top ranking page for the keyword wireless headphones for work out also ranks for a much more popular, keyword based workout headphones. So we assume that best workout headphones is kind of a parent topic, which contains a lot of longer tail keywords in it and if you rank for best workout headphones, you will automatically rank for wireless headphones for workout, along with many, many more similar keywords. I can actually click on this number of over 700 keywords that this number one page rank for and see all of them. And we’re looking at the total search traffic of that number one ranking page. I can see the total traffic potential of this topic, which we also show here on the top. Pretty cool, right? This wraps up the list of keyword metrics that we haven’t cured Explorer. But let me also show you a few grade reports that will give you some additional insights about your target keyword search position history. This report shows you how the bridges that are currently ranked top five got there. Here’s the position. History for the keyword. Well, Disney, the same five pages are ranking at the top for quite a while, only interchanging positions between each other. This kind of SERP would be really hard to penetrate. And here’s the ranking history for the keyword Twitter marketing. The pages were jumping on and off top five for almost a year, and only one of these five pages stayed at the top consistently, in other words. So position history can be somewhat indicative of Google’s own level of satisfaction with their search results and thus reflect your chances of squeezing your own page there. And the second report that they wanted to show you is SERP overview.

This report shows you the pages, the drink on the front page of Google for your target keyword. And there is a metrics. So we’re looking at the overview for the keyword Twitter marketing. I can see the following things. How many back links are pointing to each ranking page? What is the domain rating of the parent website? How much traffic is coming to each page and how many other keywords that page rank for? This gives me a lot of information to decide what it would take to rank for this keyword, and the resulting traffic is even worth it. And that wraps up our detailed analysis of a single keyword. So let’s move to the third and last use case of SEO explorer. Tool number three, get metrics for a list of keywords. So let’s say you have a custom list of keywords and you want to pull all this. Also metrics that I just showed you. No problem. You can copy paste your list or upload it as a file into the SEO format. The limit of keywords that you can upload in one go depends on your account and is shown right next to the upload button. Here I have a list of fifty three keywords related to our industry, so let’s bulk analyze them and immediately I’ll end on the overview page with some. All aggregated statistics for me, a list of keywords, it may take a bit of time to process all metrics. If your list is very large here on the overview page, I see the total search volume and the total amount of clicks for my list of keywords. I see that there are almost no paid ads in the search results for this keywords. I see the distribution of my keywords by search volume and keyword difficulty. I see how many search features are present in the search results from a list of keywords.

And finally, I see which countries search for this keyword the most and which websites get the majority of search traffic. That is how an overview report from a list of keywords looks like. I can now switch to metrics, step and see all my keywords along with their advanced metrics. For some of these metrics, I have to cover most courser to see details like if I want to see search features for a specific keyword or the proportion of search volume to clicks from here, I can play with the filters and cherry pick the best keyword ideas in my list. One last feature that deserves a mention is that you can select the keywords that seem promising and add them to at least within keywords explorer. Which means you no longer need to store your keywords in Excel or Google sheets.

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