This is what our YouTube search traffic looks like, and this is the day we started focusing on our video efforts now with YouTube. So it all starts with keyword research. And throughout the time of our exponential growth, I’ve tried seven tools to grow our channel. But of the seven that I’ve tried, I’m only using four today.
Now, aside from my undeniable charisma, I give a lot of credit to these tools for helping us grow our channel fast. And today I’m going to show you the best YouTube keyword research tools and how to use them to find topics worthy of your time.
If you’re trying to decide on the best keyword research tools for YouTube, here’s a list of the popular ones I’ve tried to buddy video IQ HFS keywords explore Google Trends. YouTube audio suggest kuhar tool that endangers content. Explore now rather than filling up our time together. Talking about each of these tools, I’m going to focus on the four that I still use, making them the best keyword tools for YouTube, in my opinion. So with that said, let’s talk about the tools and some actionable use cases. The first tool that I use is called to Buddy. To Buddy is a freemium browser extension for Chrome. When you search for a keyword in YouTube, it adds some additional keyword data in the sidebar called Search Explorer. Now, there are three sections that I want to talk about. First is the keywords score that you can use these little color bars to estimate search volume, see the total number of global searches that happen each month. For your query, get an estimate of competition and an overall keyword score on a scale of zero to one hundred.
And in my opinion, I think you should ignore these. I think that the search volume bar is a nice visual representation of relative search volume, but there are a number of searches per month. It’s just a way off. As you can see, they’re claiming that the keyword is you get search to seven point one million times globally on YouTube. Now, I’m not the type of person to make bold claims without any kind of proof. So let’s compare this with our YouTube analytics. For the month of April, you’ll see that our YouTube search traffic was very steady for this video. And it’s because we ranked in position one and two for the keyword SEO the entire month. But if we look at the specific user data and YouTube studio, you’ll see that we had a total of sixty eight thousand six hundred and twenty nine impressions across all keyword rankings. That’s less than one percent of the seven point one million monthly searches, too, Buddy suggests. Now, as for competition score, I wasn’t able to find a description of how this is calculated. And seeing as there are numerous factors that go into a video ranking on YouTube, I don’t know if I can trust it because I wouldn’t know what I’m trusting. But there are two features that I consistently use in two. But the first is they’re ranked tracker tool through their Web app. You can add a list of keywords to track scheduled weekly or monthly reports and get search ranking results for your videos as well as your competitors. The second feature is their most use tags. Now, while I don’t believe tags have a huge or maybe even any impact on search rankings, it gives you a general idea of tags other competing videos are using for their videos. So by using relevant ones, you can help you to understand your video better and possibly heighten your chances of getting suggested impressions and views. I’ll touch on this more in a bit. For now, let’s move on to the second tool, and that’s video IQ. Vid IQ is also a chrome extension. And when you perform a search on YouTube, it also has similar data. As to Buddy in the sidebar, they give you some stats of the top ranking videos, provide a keyword score related queries and top search keywords. But they have two unique features that are worth mentioning. First is their keyword research tool. To me, their global search volume numbers seem closer to what matches are YouTube analytics data, although still slightly over inflated. But again, their competition score is a little bit strange. They describe it as a measure of how many videos are competing for this keyword in YouTube search results, a lower number represents less competition. As far as I know, this score is based on engagement stats, number of subscribers of the top ranking channels, social shares and more. But from my experience, ranking videos on YouTube isn’t exactly linear. For example, I found topical relevance of videos within your channel to impact rankings, as well as your ability to keep viewers on the YouTube platform in a single session also known as Session Watch Time. I don’t think these can be measured accurately by a third party tool, which is why I don’t usually recommend paying much attention to competition, because the other feature that video IQ has that I think is the best in the industry is their trending videos feature specifically for channels. Basically you can go to any channel. Click on the trending tab and see the channel’s top videos by view velocity, for example, if I had a channel where I reviewed various gadgets and electronics, I might go to a competing channel like this one who clearly has gained a lot of viewers. Next up on Trending, and you’ll see a handful of their videos with the highest view velocity, meaning the videos with the highest number of views per hour. Now, why is this valuable with YouTube? Videos tend to get a ton of traction in the first 48 hours. And that’s because YouTube will promote your videos to your subscribers. And if it was a good one, the promote it to new audiences through Browse features and other places. So what you want to look for on this trending tab, specifically in regards to keyword research, are videos that were published a long time ago. Yet they’re still getting a consistent number of views. Reason being, consistency usually comes from YouTube search or suggestive, meaning there’s a high probability of the video having a longer shelf life. So you’ll see this one on the best mirrorless cameras in twenty nineteen, which is published five months ago, and it’s still generating a ton of use today. This might be a topic you want to create a video on and work on. Ranking it in both YouTube search and YouTube suggested the next tool I use is HFS keywords explore and this is our keyword research tool, which runs on a database of over seven hundred and sixty million YouTube keywords. You can search for almost any keyword and see metrics like specific and global search volume and the number of clicks that happen on the search results. Now the power of Keywords Explorer is in the keyword ideas report. You can use any of these reports to find a ton of topics that have searched demand.
For example, if I go to the phrase match report for the keyword makeup, you’ll see nearly two hundred thousand keywords that contain this word along with their keyword metrics. Now this is probably too many to filter through manually. So assuming I had a makeup channel with tutorials, I can click the include filter and search for keywords that also contain tutorial or tutorials. Now, if you have your own list of keywords, you can enter up to ten thousand queries out once and instantly get a list with all of their keyword metrics. This is where combining two buddies most use tags or video cues related searches can help. So let’s say I wanted to create an eye makeup tutorial which gets around eighty four hundred monthly searches in the US. I’ll paste that into YouTube search and then I’ll go to the most use tags box. Next, I’ll select all of these keywords and click copy. Then I’ll go to the keywords explorer and paste them in the list with YouTube set as my search engine in United States set as my target country. And to keep things relevant, I’ll set the word Kelm filter to only show queries that have two to five words. Now I can skim through the list and other relevant tags like make a tutorial for beginners, eyeshadow tutorial makeup for beginners and more. Alternatively, you could create dedicated tutorials on these videos, since you can tell right away that they all have decently high search volumes. The final tool and probably most unique way to improve your video. SEO is HFS Content Explorer. And when I say videos SEO, I’m referring to ranking these videos in Google to content. Explorer is a searchable database with over a billion pages of content where you can get social and SEO metrics for each page.
Now as for SEO metrics, this tool provides data for Google RSU. So why is this important for you to PR’s like you? While Google is the world’s largest and most used search engine, and I’m sure you’ve seen features like this and this appear in the search results, while content explorer can help you discover these keywords so you can double up on your views from two search engines. And I’ve actually been putting this in practice to get more views to our videos. And as you can see, the traffic we get to our videos from Google is no joke. Here’s how it’s done. Type in a query like site Kolan YouTube Dotcom in Euro Poland. Watch. And this part of the query will narrow down results to just YouTube videos, next ad title Colon and then a broad keyword related to topics you create content on. Now this will narrow down results to videos that have the word make up in the title. Let’s run the search now to see which videos get traffic from Google. I’ll sort the results by organic traffic and you can immediately see great topic ideas that have the potential to attract a ton of users from Google. In addition to whatever traffic you’ll be getting from YouTube, click on the organic traffic number and you’ll see all keywords. This video REM’s for in Google, as well as the estimated amount of traffic the keyword accounts for in there we have it, folks, all of the keyword research tools that I think are the best to find topics that will get you more views. Let me know in the comments what your favorite YouTube keyword tools are and make sure to subscribe for more actionable SEO and marketing tutorials and if you want to learn.