Being Understood Abroad

Have you been thinking about marketing your products or services to potential customers who live in other regions and speak other languages? If you have, you’ve probably wondered how to take that first step.

This is where translated and localized content comes in in this video will explain the difference between translation and localization and how to do it right. Imagine you own a vintage record shop that specializes in rock and roll vinyl and you’re ready to sell your products to customers in other markets. Well, you’ve done your homework and you think that Italy and France would be great places to sell your products. Start thinking about the countries you want to market to. So how will French and Italian customers discover your products through advertising, through search engines and social networks? Well, the chances are it will be a combination to help your website appeal to customers in different countries. You need to think about two things translation and localization. Translation is the process of changing your content from one language to another. After all, when potential customers in new markets find your website, you want them to be able to understand what it says. But simply translating content might not be enough. Words and phrases that work in an Italian market may not resonate with a French audience. Localization is the process that makes locals feel like you speak their language. For example, you might want to make sure your translated website reflects that region’s units of measure, currency and addresses. You might want to change the website navigation. You might even change specific cultural references so it feels more local to the customers that you’re marketing to. It seems like a fair bit to think about, but there are many companies and freelancers out there who specialize in exactly this type of work. What’s your site is translated and localized, it’s worth the effort to have a native speaker review the work.

So to sum up, branching out of your home market is an important step for growing your business. Translating and localizing your website can help potential customers find you and understand what you have to offer.

How To Choose Keywords

We’ll discuss what to consider when selecting keywords so that you can reach your SEO goals and benefit your business, choosing keywords is the foundation of successful search engine optimization. Why do you need to do keyword research?

Well, here’s an example. Suppose someone is looking for fresh berries. What might they search for? It could be simply berries or it could be strawberries, blackberries, blueberries or raspberries. If you sell fresh berries, you need to know the terms people use most often when searching. Ideally, you’ll match your website content to what people are actually looking for. If you don’t, that could be a disconnect. Visitors to your site could be looking for one thing while you’re talking about another. There are three things you should consider when choosing the keywords for your SEO plan. First frequency or the number of times the word is search for. Obviously, you want to include the terms that people search for most often in relation to your products.

Just keep in mind that may be difficult to differentiate your business on highly search for terms. That brings us to our second consideration competition. If you have a large established website, you may be able to appear on search engine results for high volume, highly competitive keywords like fruit and veg. But news sites have big opportunities, too. If you’re just getting started, look for keywords that have a little bit less competition. Only a small number of keywords have a very high search volume, but there are a large number that have a low search volume. This is what’s called the long tail of SEO. While the keyword strawberries might have a lot of competition, a term like Get Organic Strawberries delivered in Cornwall would be an example of a long tail keyword that might give you more immediate SEO results. For small businesses, the long tail is often where you will find your SEO opportunities. It typically takes a website, lots of time and focused efforts to appear in the results of searches for popular generic keywords. However, small websites may get good rankings for long tail keywords with less effort. Finally, and most importantly, the third consideration is relevance. The keyword you select should closely match what you actually offer. If someone comes to your site looking for strawberries but you only sell raspberries, they’re just going to leave. Make sure your chosen keywords match the intent of the people who are searching. How? Well, what option is to use Google search console to see which pages appear in search and get clicks. Stay tuned for our Google search console video. Through all your SEO efforts, remember the Golden Rule. Your site’s content should be made for human visitors, not for search engines. Don’t add extra keywords or variations of keywords to your pages. Repeating them unnecessarily is called keyword stuffing, and it’s against search engines guidelines.

That’s what you need to consider when selecting keywords, frequency, competition and relevance. Keeping these things in mind will set you on the right track for successful SEO.

Using eCommerce To Sell

Let’s talk about e-commerce. We’ll help you learn what it is. Discuss the different ways it’s used for business and help you choose the best e-commerce option to match your needs.

So first, what is e-commerce? Well, it’s really just a fancy name for selling things online. People have been making online purchases on websites and mobile applications for a while now. All kinds of businesses are finding ways to make use of e-commerce to achieve their sales goals online. These goals vary depending on the business. You might start with a simple goal. Like I want to offer customers the ability to send payments through the Web. Or maybe you want a lot more like a website that allows people to search and view your inventory, create customer accounts and set up recurring orders. The sky’s the limit. So how do you get started with e-commerce for your business, your first step might be to simply offer a way for customers to transfer money to your business through the Web. You can easily add payment services like PayPal to your website that make online payment easy. In most cases, your customer doesn’t even have to set up a PayPal account and can pay through credit card or direct debit. If you’re starting to sell online from scratch, you might try and off the shelf service that includes e-commerce like Squarespace or WordPress.

These services not only accept payments, but they usually offer templates so that you can easily add product pages to your website. If you’re going for the gold, you might decide on a customized e-commerce service like Magento or Shopify. There are many options available with features like product search, inventory management, checkout, customer accounts, order management and more. E-commerce often brings to mind a sort of retail or shop like experience. Any business that sells products in a physical shop can also sell their products on a virtual shop online. Offline, customers can walk through the door of your furniture shop, browse the couches, bookcases and beds on display while online customers should be able to see those same products by clicking around the pages of your online shop, even though customers won’t be able to sit on that couch for sale or feel the fabric, your online shop can bring your products to life. You should include lots of photos, detailed descriptions, customer reviews and even videos of the products. This high quality imagery and well-written content is like your online product display done well. It can help narrow the gap between a customer’s retail and online shopping experience. After you’ve sorted out how to sell your products on your own website, you’ll want to sell more products in more places. So your next step might be to look into other online marketplaces.

For example, you might also sell your furniture through sites like Amazon and eBay, if this is one of your goals and you haven’t yet selected an e-commerce provider, make sure that they support your multi-channel selling as a reminder whether you plan to offer a full blown virtual version of your physical shop or you’re just looking to accept payments online. E-commerce can be a really powerful tool for your business. Next, we’ll be helping you to take those first steps into e-commerce will be examining different options in more detail so that you can know which one works best for your business.

We’ll also be showing you how to reengage with customers after their initial connection with you. So stick with us.

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