Hello, welcome to our introduction to search engine optimization, also known as SEO. We’re going to be finding out how search engines understand your website so you can tweak it accordingly. This means your content will be shown to lots more potential customers.
Optimizing your site for organic search is absolutely essential. Get your site completely sorted out. Make sure your site is as clean as it can be, looks great, works in a responsive theme to make sure every page on your site is doing what it’s supposed to do.
Every day, millions of people search online for everything from airline tickets to zoos. This means there are millions of opportunities for businesses to appear in front of potential customers. Let’s say you own a small farm and want to expand by selling your produce online. SEO helps search engines understand better what you have to offer. This means when someone searches using a word or phrase related to your business, like, let’s say, heirloom tomatoes, you’re more likely to appear in their results when a search engine returns results. Some of them are paid advertisements. The rest are unpaid results that the search engine believes are relevant to the phrase is entered into the search box. These are referred to as organic results. Search engines have formulas or algorithms that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it. Where your website appears in these results is affected by the words you use on your site fresh farm produce, for example, as well as other factors such as how many websites linked to yours. Does this seem confusing? Why has this think of a search engine like a matchmaker? The goal to find the search are exactly what he or she is looking for on the web. But how does this work? Or to present the best possible results, the engines look for as much information as possible about websites. They might look at how popular sites are or what are the people or sites are saying about them. They might consider words and Web pages or keywords in the code of a page to better understand the topic. Each of these components will help search engines find the best match for your search. Search engines can now also consider the searches. Geographic location. A search from the US will display a localized set of results. Chances are the same search originating from France will show different results. And with the explosion of mobile usage, search engines now consider the devices people use when they perform a search. But just like a matchmaker who’s been in business for years gets better and better, search formulas evolve and add more and more information along the way. Are you wondering what you can do to make your site more attractive to search engines? Will touch more on this in other videos. But here’s a good starting point. What search engines value most is unique, engaging, relevant content because their job is to find and show the most useful stuff. So there we have it. Search is a simple thing to use and many of us use it every day. But what’s happening behind the scenes is constantly changing.
To effectively promote your website online, you’ve got to keep tabs on what search engines value most and make sure your website gives it to them. As we go along, we’ll tell you much more about how search engines work and help you to create a strategy for improving SEO in order to achieve your business goals.