There are a lot of different reasons your efforts may not be working as well as they should, most of them likely come down to some common mistakes. Don’t panic. Even people doing so for years can make mistakes. That’s why I’m going to tell you about some of the top CEO mistakes and how you can fix them.
Our tool will go through your website and automatically find any places on your site with some issues you can avoid. I’ll use the checker as a basis for some of the top CEO mistakes in this list. So let’s go over nine common mistakes and how you can avoid them. You’re not creating custom title tags and meta descriptions. Title tags and meta descriptions help search engines and people understand what each page on your website is about. If you’re not clear when writing them, they won’t help your SEO and people won’t click. You should always write title tags and many descriptions with your core keyword in mind. Say you’re a jewelry designer and you have a page on your website targeting the keyword gold necklaces and a separate page targeting silver necklaces. Gold and silver jewelry are completely different. You definitely want each page to show up in the search results for their respective medals. So you should include the right keywords in the title tags and many descriptions to differentiate them. If every page on your website had a title tag that said designer jewelry, there would be no context in the search results for people looking for a specific product. You’re not using keywords in your content and headings. This mistake has an easy fix. Just like you should use keywords in your title tags and meta descriptions, you should also use them throughout your pages keywords. Again, help search engines understand the context of your page, contribute to where it should rank and help determine when it shows up in front of searchers. Before you start creating content, use a keyword research tool to understand what people are searching so you can write something that answers their query. You’ll want to choose a keyword then a few related keywords to help give context to your content. Let’s pretend you’re that jewelry designer again and you want to write about how to clean your jewelry. If you flood, how to clean your jewelry into a keyword tool, you’ll see that it’s not crazy competitive and there’s a decent search volume. It’s a good target. You should then go further and search for your target keyword to compare results. This top result has a video, so it’s probably a good idea to format your content in a similar way, but do it better. Own tone, stuff your keywords everywhere in your content. Use them where they fit naturally. Long story short, don’t just pick keywords and throw them wherever in your content, do the research and use them strategically. You’re not focused on earning links to your website. Links are a huge part of SEO and can really make a difference in your search engine rankings. What? Another site includes a link to your website and its content. That site can share some of its value with you. These links are known as back links, and the value passed on to your site is known as Link Equity. Using the jewelry designer example. Again, if you have a page on your website about how to clean your rings and a big jewelry store links to your page, your site will likely get a boost from that link backlands.
Tell Google that people trust your website and that it should be higher up in the search results. Not every site passes on the same amount of link equity, though. Using a tool like ATRA of spackling checker, you can see the value of different websites. Getting people to link to your website isn’t easy. Sometimes people might find your content through their own research and link to it, but that’s not always the case. You might need to research linking opportunities on blogs and websites relevant to your business. Once you’ve found potential linking opportunities, you need to reach out and share the value of your content. You’re not using the correct redirects. When you want to permanently redirect someone from an old deleted page on your site to a new page, you should always use a three on one. Redirect these redirects take the user to a new page so they don’t end up with an error. They also pass on link equity from the old page to the new page link equidae again is the value. A Web site passes on to another site when they include a link in their content. If you use a temporary three to redirect instead of a three one redirect, you lose out on that coveted link equity. So make sure you know which redirect you’re using. You aren’t telling search engines which pages you want them to crawl. Internal linking is a good strategy for getting search engines to crawl and index all of the pages on your site. When crawlers reach one page that links to other pages, they’ll follow links to the other pages and then other pages and so on. But. A common mistake is not having an XML sitemap that includes links to all of the pages you want in the search results. I want to emphasize that you should only include pages in your XML sitemap if you want them in the search results, pages you don’t want in the search results, go in a robot text file, which I will talk about next to create an XML sitemap, you can use a sitemap generator or even a plugin with certain content management systems. Learn how to submit your sitemap to Google on the web of X block. You’re accidentally blocking search engines from crawling your content. A robot stotsky file is a useful tool for blocking certain pages on your website from crawlers, but it’s also easy to accidentally block crawlers from pages you want them to crawl. To fix this mistake, look at your robots file type in your websites, you URL and add robots to the end user agent is a crawler you want to block. Next to disallow are the sub folders you want to block crawlers from. The asterisk means you want to block all user agents. So if you had your user agent set to the asterisk and then you use disallow with a forward slash, you’re blocking all crawlers from your whole website. If that’s the case, you should probably fix this. Unless you don’t want your site and search engines, you’re not optimizing with the mobile first mindset. A top SEO mistake is not keeping mobile users in mind when adding or updating pages. The easiest way to have a site that works on mobile and desktop devices is to have a responsive website. This means your site adapts to a variety of screen sizes. When you’re going through your content, make sure all of the multimedia elements are responsive, including videos and photos. You can also look into utilizing AMP or accelerated mobile pages on your site for an ultra boost to your speed. Your site isn’t secure, believe it or not. Site security is a ranking factor. I mean, who would want to give their personal information to a website that has a secure warning? Not me. If your website, your URL begins with an HTTP, it’s not secure. Hackers can potentially steal any personal information you collect, like emails and credit card numbers. If your website you URL begins with a P.S. Congrats, you have an extra layer of security that encrypts personal data, entered into your site to secure your site, you’ll need to install and SSL certificate, which you can learn about on our website. You’re not giving SEO time to work.
Last but not least, SEO takes time. I repeat, SEO takes time. It’s a big mistake to give up on SEO after a few days or weeks. It can take anywhere from a few weeks to six months to start seeing changes. After you’ve updated your site and with a PPC campaign, you can start seeing results as soon as you turn it on. But SEO is different. It’s a long term strategy. If you make major changes but don’t see any improvements. Don’t lose hope. Just be patient. Now that you know some of the top SEO mistakes people make, you can work to avoid them.