Did you know us has free tools? Well, in this tutorial, I’m going to show you five of our best free tools and how you can use them together to actually improve for your site.
Now, because I know you love work flows and processes, this tutorial is going to show you how to use them together and hopefully gain some traction from organic search. So let’s kick things off with our first free SEO tool that will help you keep your site in good health. And that’s a trust. Webmaster Tools, or AWP, includes two of our core tools and will work for any websites you own. The first tool is site on it, which will scan your website for over a hundred technical and on page SEO issues and organize them into digestible reports. Now, I’ve already verified our site and ran an audit for Starcom, so let’s head over to the overview report here. You can see things like your websites health score, which represents the percentage of your URLs that don’t have errors. And you’ll also see a list of the top issues right below that. Now, if you’re unsure of what to do with these issues, we also provide details on what the issues are and how to fix them. So let’s say you wanted to fix pages that link to broken pages to see the URL. Just click the number and you’ll be taken to Page Explorer, which shows the effect you URLs and the broken pages. They link out to just export the results. And now it’s just a matter of removing or replacing those broken links. Now, a great feature insight on it is that you can set up scheduled audits on a weekly basis, and this allows you to monitor changes that are happening on your site starting from your second audit. So looking at the second audit for HFS com, you’ll see the change in the number of URLs for each issue, the number of new cases, as well as the number of URLs that no longer have the issue. Stay on top of your weekly audits and you’ll be on your way to a healthier site. The second tool in AWP is Site Explorer, which gives you back in search traffic data. So let’s go to the dashboard and I’ll click on our verified project, which will bring us to the overview page on this page, you can see top level metrics for your website, like domain rating, total back, total referring domains, which are just unique websites that link to you the number of keywords your site ranks for and the estimated search traffic to your website. And right below that is an interactive graph that shows how fast you’re acquiring back links from unique websites, which is a good indicator of your website’s popularity on the Web. Let’s head over to the back of this report here, you can see all of the pages that link to your website, and we also provide helpful metrics on the linking pages and domains like website and page authority values the number of iFrame domains. It has estimated search traffic to that page and the context of the link, which is super convenient. You can also use these filters to drill down on specific data sets or export up to a thousand back links. If you prefer to work in Google Sheets or Excel site, Explorer also allows you to see the keywords your website ranks for. Just go to the Organic Keywords report and you’ll see the keywords your ranking for their search volumes, keyword difficulty scores and the positions. We saw these pages ranking in on these dates. And again, we have some awesome filters you can use to find ways to improve your site’s visibility. For example, let’s say you wanted to find opportunities to rank for featured snippets. To do that, just set the positions filter with a minimum ranking position of two and a maximum of seven. Then click the surf features, filter and select featured snippet, which will narrow down the results to keywords where a featured snippet was on the search engine results page. And as you can see, we have quite a few keywords where we could go after feature snippets for more search traffic. Now, if you want to see who you’re competing against for these keywords, just click the button to see the top 10 ranking pages along with their SEO metrics, which is very helpful to understand ranking difficulty. Now, there are tons of use cases I could go through, but we still have four other tools to get to.
We’ve also created a video on AWP that goes into more detail, so I’ll leave a link to that in the description now only lets you see data on your own site, which is critical in making optimizations for your site, but it won’t necessarily help with link building. And that leads us nicely into our next free SEO tool, which is Spackling Checker. With our Fred back in check, our tool, you can see the top one hundred links pointing out a new URL or domain. So let’s say you found this page on coffee statistics and discovered that the data was super out of date. Now, to see if there’s an opportunity to be had, the first thing you’d want to do is check and see if the page actually has Backlands pointing at it. To do that, you can paste that coffee stats, you URL into the free background check or tool. And as you can see, there are around six hundred and sixty unique websites that are linking to that page, and seeing as the backgrounds look decent, you can create your own page on the topic and reach out to relevant websites and ask them to link to you instead. All right. The next tool is a keyword generator. This tool lets you find keyword ideas for search engines like Google, Bing, YouTube and Amazon. Just select your search engine and enter a broad keyword related to your niche. Let’s go with routers and search through US data. Well, then show you the top one hundred keywords that include your phrase, along with search volumes and keyword difficulty scores for the top 10 keywords. Now, if you’re looking for just keywords for blog posts, then click the questions tab, which will show keywords that contain your target keyword phrased as a question. This query, how long do Rotor’s last looks promising with a low CD and high search volume. But what do we do with this now? That’s where the next free tool comes into play, and that’s SERP Checker Surf Tracker shows you the top 10 rankings, plus the metrics for the top three pages. And beyond metrics, you can see non personalized search results from one hundred and seventy one countries. So let’s search for how long do Rhoda’s last with a US set as their country again? From here, you can use the D-R, you are in referring Domain’s metrics to assess ranking difficulty and look at the estimated traffic to these pages to gauge traffic potential. I talk quite a bit about keyword analysis in our keyword research tutorials, so I’ll link those up in the description.
So now that we’ve covered tools for technical allessio link building and keyword research, the last one is useful for a bunch of different tasks. And that tool is a toolbar. If you’re familiar with this tool, then you know that people with a premium plan can see cool things like keyword metrics and metrics right within Google search. Plus you can see both page and domain level metrics while you browse any page. But what you may not know is that we have quite a few free features in here where no account is required. After you’ve installed the toolbar, visit any page and you can see redirect paths and headers for the page. You can click this link icon, which will then scan the page you’re on for broken outgoing links. Click this icon for a full on page report. And then this second link icon will show you a breakdown of the types of outgoing links.
Now, these are just five of the free tools we have at and they’re great when you’re just starting out. And I’ve left links in the descriptions to all the tools that I’ve mentioned. So try them out, pair them together and get your pages ranking higher in search.