I’m going to go over 5 Amazon selling hacks. You can try to get your business through that sales slump. Let’s get right to it regularly. Optimize your product listings.
If you’re familiar with Google, you might be aware that optimize content helps your business show up in the search results. There’s a lot that goes into it, but a really important part of optimizing content is using keywords. How your site shows up when people search that content transfers to Amazon. Well, not all the ranking factors are the same between the two sides. The principle of using keywords is you should target the most relevant keywords in your product title and description. So we have a higher chance of showing up. When people search for products like yours, you can use a tool like Keyword Tool IO or look at what Amazon suggests in its search bar to get an idea of what people are searching when they want certain products. If you sell fancy leather bound notebooks, you want to specify that in your product title and description. So it shows up when people search for fancy leather bound notebooks, analyze a competition. Competitor listings are a great resource for Amazon.
Selling hacks always approach with a mindset that you can take what your competitors are doing and do it better. This Amazon selling test goes beyond keyword research. It’s more like idea research. I’ll put it this way. Let’s pretend that your company does sell fancy leather bound notebook. If you look at your competitors reviews and see a lot of complaints about how the notebook just falls apart after a week, you have an opportunity to make those people happy. You can add something to your description along the lines of one year quality and guarantee, or maybe even a video of your notebook withstanding extreme conditions. Just be creative with it, but not so great that your claims aren’t true. Get featured in the buy box. The buy box is extremely coveted Amazon real estate and it can really help increase Amazon sales if you’re in it. People see the buy box when they click on a product listing to learn more. It includes a product’s price, shipping cost options to select the quantity and the big one, a button to add an item to your cart. Have you ever heard the phrase the cart is a window to the wallet? While you shouldn’t have because I just made it up. But I think it’s true. If you scroll below the pine box, you might notice that there are other sellers on offer, the same product. What factors determine who wins the buyback? Things like competitive pricing, product availability, shipping times and order defect rates all come into play when Amazon’s algorithm chooses the buy box winner. You can learn more about the buybacks algorithm on the web effects blog. Classify your products properly.
Filters are important for coffee and Amazon searches. Amazon uses a bunch of different categories or organized product. You don’t want your notebooks classified in the same department as outdoor umbrellas. That makes zero sense. It’ll hurt your rankings, too, which will not increase Amazon sales. You want to make sure your products are classified the right way so people can find them in searches to make things easier. Amazon offers a product classifier tool.
They’re a crucial part of how to increase online sales on Amazon. If your product photos aren’t great, it may be time for an upgrade. People can’t physically look at your products every angle on their own. So you need to give them a chance and do it virtually. Even if you sell notebooks, show all angles, even the paper on the inside. Seriously, you can be graph paper lined paper, paper with outlines. There’s a lot of paper, whatever it is, people want to see it. Do you feel like you’ve learned some valuable Amazon selling hacks if you’re looking for more tips on how to increase online sales on Amazon? We have a big list on our Web site.