What is a content audit? When you perform a content audit, you take stock of all the content on your website. You’ll look at the data attached to each piece of content, determine what content performed best, what needs revisions and what just isn’t working.
During your content audit, you’ll make note of trends. You’ve seen your content to inform your future marketing strategy. This is a 10 minute project, especially if you have a lot of pages on your website. If you want to partner with someone who offers content marketing services and could handle the audit for you, don’t hesitate to contact our team at Content Audit. I’m going to cover for major steps for when you audit content marketing.
First, I’ll start with figuring out the structure of your audit at that point, determine what you want to learn from your content audit. You can approach your content audit from a bunch of different directions. So it’s important to pick one before you spend time analyzing your website. One grateful for a content audit. It’s to find pages that need updates and pages that might be better off from your site altogether. If you’re really confident in all of your content, you might want to analyze your keyword targeting or determine if you’re using the proper messaging for your brand.
The direction you go in will help you decide which metrics to pull in the next step that to gather data for all the pages on your website. This is where Internet marketing tools come in handy. Screaming Frog will pull information like your page, URLs, page titles, description and major headings, among other things. If you use Google Analytics, you can gather data about how people interacted with all their pages on your site. Bounce rate time on page page views. You can use it all in your content audit expert, the data from your tools into a spreadsheet and you’re ready to move on to the next step. Step three, analyze your content audit data. Once you’ve pulled all the necessary metrics for your goals, determine what content is the best and what needs some help. If you want to get rid of content that doesn’t get as much organic traffic as you’d like it to, you have a few options other than just deleting it forever. Maybe media just need some revisions. If you have two competing pages and one perform better than the other, you might want to redirect the underperforming to the more successful one. The actions you take depend on the goal of your audit stats for break down trends for your future content strategy. While you’re analyzing your content, take note of any trends and your top performing content. Digg content with an info, graphic or video. How to lower bounds for you. Did long form content resonate better with your audience than shorter content? If you determine if something worked really well for your content marketing strategy, you might want to lean into whatever that was so you could connect more with state treasurers in the future. Tools to help you audit content marketing. I’d be remiss if I didn’t mention some tools you could use in your content audit.
As I mentioned, both screaming Frog and Google Analytics and expert website page data to help make your content on it a lot easier as SEO tools.