In this lesson, we will talk about three link building strategies to get backlinks. But, we should talk about the difference between a strategy and a tactic first.
Strategies are higher than tactics because it outlines the scope of the plans, while tactics are more micro and often focused around smaller steps. It is the strategy that sets you into the right direction and tactics will lead you to get into your strategy. We will get into a few link building tactics later on in this module.
When it comes to link building, there are three main strategies to get back links. You can create them, buy them or earn them. Let us talk about what each method looks like, their level of difficulty and effectiveness.
The first strategy is to create back links. Creating backlinks means to manually add links on one domain back to yours. This can be done by adding your website to directories, leaving comments on blog posts or adding your website’s URL in your social media profile. Anyone can do this with minimal effort. But, like all easy things in life, they are generally not super effective.
The second strategy is buying back links. You may pay webmasters or authors to link back to a page on your site for you. But, this is against to Google’s webmaster guidelines and may result to any disciplinary actions that might be losing your ranking positions or even worse, getting your pages removed from Google’s search index. Aside from that, buying links is not really cheap. We contacted 250 websites to ask if they sell links. We found out that the average cost of buying 1 link was nearly $353. If you have the money, it is super easy to do because it is just transacted online. Now, in terms of the effectiveness, I think that they are highly effective unless you get caught. In my opinion, the risk is not worth the reward, especially if you want to build a business that will stand for a lifetime.
The final strategy to get back links is to earn them. There are 3 common tactics to do this. The first and most common tactic is earning links through email outreach. This is when you email other website owners and editors and ask them to link to you. Another tactic to earn back links is by becoming a source for an online publication or media outlet. For example, if a journalist makes you as his reference to his article, they will often link your social media profiles or websites in their works. The final tactic is earning back links organically. For example, if a person visits your page from a link in a social media, organic search, or somebody told him about you and decided to link you back.
Even though one hundred percent organic links may sound like the best way to get them, I don’t want you to stick on that. These kinds of links are typically less consistent unless you are an extremely well-known brand with extremely well crafted content or you are already getting significant exposure. It takes time to build a reputation that is well trusted. So, if you will hope and wait to become one, you will probably fall behind because your competitors will actually be busy building links by reaching out to other website owners while you are still waiting.
Generally speaking, the harder it is to obtain a link, the more valuable it will be. For that reason, you should focus on any streamlined tactics so that you can build a steady stream of back links to your page and get more traffic from SEO. Remember, not all links are created equal. Some will propel your pages to the top of Google, while others can actually hurt your site. So, it is up to you to decide what strategy is best based on your desired result.