How to Optimize an Ecommerce Website

Well, optimized e-commerce store, it converts visitors and brings in new traffic. I’ll tell you how you can use search engine optimization and conversion rate optimization to turn your website into a sales machine.

Don’t go anywhere. I have five strategies that will get you started. Let’s dove in. Make your navigation easy to follow. People aren’t going to buy your products if they can’t find them on your website. Usability is equally important for conversions and SEO. That’s why you should make it a goal to have an organized hierarchy of pages in your e-commerce store. Start with the main navigation, create general categories and narrow that down to specific sections of products. Here’s where it gets interesting. Add breadcrumbs throughout your site to help visitors go back and forth between pages.

Love these breadcrumbs, these breadcrumbs are little links on each page that help users see where they are in your hierarchy of pages. So if someone’s looking at boots on your website and clicks on a specific product listing, they should have no trouble going back to the main boots page if they decide to keep browsing. And easy to follow. Hierarchy of pages helps people on your website, which could contribute to your site’s ranking in search engines and your visitors finding exactly what products they need. Optimized your product pages with keywords, e commerce, SEO keywords help websites show up in search engines and they will definitely help your products rank for the search terms you want them to rank for. So when you add or update product headings and descriptions right around a target keyword, if you have a pair of phone flip flops for sale, you want to make sure you include phone flipflops in your product setting and description. It not only helps with your e-commerce SEO, but also tell searchers more about your product when writing with keywords. It’s best to choose LongTail keywords over short sale keywords. For your flip flops, a short tailed keyword would be flip flops and a long-tailed keyword would be women’s green phone flip flops. LongTail keywords are much easier to rank for an shirttail keywords, and since LongTail keywords are pretty specific, there’s a good chance someone using them in their search is further down to the buying process. If you’re looking for a helpful keyword research tool. Check out keywords effects on our website. Create interesting product listings. Optimizing your e-commerce website with keywords is one thing, but creating enticing product listings is an entirely different animal. Every product on your e-commerce website should have a unique and polished listing list. All of your products feature so people know what they’ll get from their purchase. Don’t be afraid to use descriptive words like comfy, sturdy or anything else that accurately describes what you sell. Don’t stop at the text. People can’t see and feel the product for themselves when shopping online. So you need to create an experience on your site that’s just as good as seeing the real thing. Include high quality photos of all angles of your product, maybe even a 360 view. If you have the capability, show your product and action as well. Use a photo of someone wearing your scarves in a stylish way, or add a video of one of your car accessories and action. I’m stressing the phrase high quality here. Try to avoid using shaky videos or blurry photos. Go further than the product pages. I know I’ve stressed the importance of optimized products pages when it comes to how to optimize ecommerce websites, but you might want to go further by having a blog on your website. If you sell many different types of scarves. Someone searching for scarves will likely see a lot of results when they search for scarves. If you have content that helps someone understand which scarf is best for them, it’ll likely help them convert instead of leaving the page overwhelmed with options, these pages can also help you rank for even more targeted e-commerce SEO keywords, and you can really let your expertise shine if you so close. Your blog is where you can showcase your knowledge of trends, how to style outfits and so much more.

If you sell computer parts, you can show off your technical expertise. You’re really only limited by your imagination as a bonus. Interesting content has the potential to earn links, which helps your site rank better in search engines. Allow product reviews on your website. When you shopped online, did you read people’s reviews before making your purchase? If you didn’t consider me shopped, product reviews will help create trust between your company and a potential customer. You can say as many positive things about your products as you want, but it’s easier to trust a product if it has a rave review from someone who doesn’t profit from its sales. I’ll go back to the good example from earlier. If you and a competitor sell similar boots, but your boots have positive reviews and your competitors boots don’t have any reviews, who do you think will fare better? Sure, this opens up your business to negative reviews, but you shouldn’t be too worried if you sell good products and have a great customer service team to respond to negative reviews professionally. Web effects offers review management services if you want us to take this ecommerce optimization task off your hands. And that was my last piece of advice on how to optimize e-commerce websites. ECommerce optimization is an ongoing process.

So if you want to increase e-commerce sales without all the hassle, partner with our team of experts for our e-commerce SEO services.

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